We spend most of our days on our phones. We tweet, text, like, share, post, call, read, listen – nearly any daily task, digital or otherwise, is now doable on our mobile devices. Mobile has gone beyond its beginnings as the vehicle by which we simply deliver messages or send emails. Today, mobile is how we connect with one another, entertain ourselves when we’re bored, and keep up with the rest of the world.
There’s an app for mapping a trip, tracking your fitness, paying your bills, or passing the time at dinner, before bed, and even at the office. Luckily for the advertising world, the heavy reliance on our mobile devices has meant a surplus of opportunity to reach audiences. But in a world of fast scrolling consumers, how do advertisers get to a level where they’re able to have meaningful, or at a minimum, engaging interactions with mobile users?
During Advertising Week Europe, the Mobile Track, presented by PubMatic, brings industry experts together to discuss how brands are using mobile to their advantage, and explore the ways mobile messaging technologies allow for new possibilities for monetisation and for creativity.
In “The Global Strategy,” panelists such as Victoria Havens, Director of Mobile at Adidas, explore how globalisation and continued advancements in mobile technology and apps have begun to change the mobile arena, and why marketers need to begin thinking strategically on a global scale.
During “Programmatic Mobile: Advanced Tactics For Maximising Monetisation,” mobile experts, including Bill Swanson, VP EMEA for PubMatic, focus on the trends publishers are seeing as they adopt advanced programmatic tactics, such as header bidding and private marketplaces, and what they’ve found to be most successful for doing so.
In “No Header, No Problem? Managing Mobile Programmatically,” Julie Bernard, CMO for Verve, joins other panelists to explore how mobile usage has exploded exponentially and how marketers can ensure lessons learned in desktop are carried forward.
Finally, in “Should Advertisers Still Care About the App Economy,” presented by AOL, Andrew Moore, Head of Publisher Sales and Account Management for AOL, joins other panelists to discuss whether or not advertisers should be looking for broader audiences across mobile apps in order to maximise opportunities.
For more about these speakers and a full list other featured speakers and seminars, head over to the official AWEurope calendar.
