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We seem to have called the last three years as “the year of mobile.” This is because the mobile platform has grown past its use as merely a “second screen.” People are more mobile now than ever, and devices are getting smarter. That means that as marketers and advertisers, we need to become smarter at finding consumers and delivering them the right message at the absolute right time. Mobile advertising is still finding its footing, but as tech gets savvier, so do we. The Mobile Track on Monday presented by PubMatic explores mobile messaging technologies and the possibilities for brands in-app, monetization, and creativity in mobile.