The 2017 Advertising Week Europe Roadshow kicked off last night in Stockholm, Sweden. Sweden’s award-winning creative prowess continually seeks to outdo itself with emerging digital pioneers and changing agency models, making it among the most desirable creative markets in the world.
Marketing to Emotions: Virtual and Not
The theme of the evening promoted a lot of fantastic discussion, along with some interesting (and perhaps even a few controversial) insights.
Among the highlights:
"Personalised marketing is the real buzzword right now." - Nick Chiarelli, @futurethoughts #AWRoadshow pic.twitter.com/s66POaORNg
— Advertising Week (@advertisingweek) January 17, 2017
"People really like it when brands reflect their personalities." Nick Chiarelli, @futurethoughts #AWRoadshow pic.twitter.com/HsubTPYsUk
— Advertising Week (@advertisingweek) January 17, 2017
"If you create work relevant to a big audience, you don't need so much personalisation." - Digge Zetterberg #AWRoadshow pic.twitter.com/SpHclCllWQ
— Advertising Week (@advertisingweek) January 17, 2017
"Can you afford to be private? Can you afford to miss all the opportunities from sharing your data?" - Fredrik Heghammar #AWRoadshow pic.twitter.com/UniGSrxFbi
— Advertising Week (@advertisingweek) January 17, 2017
"The rise of the marketing analyst will drive personalisation in the future." Andrew O'Sullivan @absolutvodka #AWRoadshow pic.twitter.com/dIjR7Vjh5j
— Advertising Week (@advertisingweek) January 17, 2017
"Most companies have access to a lot of data but they don't use that data in a good way." Digge Zetterberg #AWRoadshow pic.twitter.com/K7Q6cawffH
— Advertising Week (@advertisingweek) January 17, 2017
"Several brands in Sweden are tapping into an emotional way of communicating. That's what people remember." - Digge Zetterberg #AWRoadshow pic.twitter.com/nMAAofhHuh
— Advertising Week (@advertisingweek) January 17, 2017
"We're trying to make sure the tool we provide can help you online through a banner or on TV." - Daniel Wohlfart @spotxchange #AWRoadshow pic.twitter.com/DmYaj5IREB
— Advertising Week (@advertisingweek) January 17, 2017
Watch the entire discussion
The #AWRoadshow continues Thursday, 19 January, in Amsterdam. Registeration is free.
