AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.
But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
An interactive quiz will set the scene in this session, where attendees will be asked to decide whether humans or technology are responsible for certain outcomes.
The panel will wrap up with a look into the future of AI.
presented in partnership with
Writer and Broadcaster
Digital Marketing Optimisation – Programme Lead
Agency Group Director, Mindshare & m/Six
Xaxis UK Ltd
Global Client Lead, BBVA
Vice President Marketing Science
AppNexus, a Xandr Company