Monday, 18 March at 2:30 PM  ●  Ad Shapers Stage 4

Greenpeace - Moving Palm Oil from Unknown to Headline News

Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.
Hermeti Balarin ECD Mother London
John Sauven Executive Director Greenpeace UK
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