London Guide


Travel tips, places to stay, and where to explore.

One of the world's most visited cities, London has something for everyone: from history and culture to fine food and good times. We want to help you make the most of your visit without straying too far from the Advertising Week Europe action.

After touching down, we recommend heading straight to one of our luxurious hotel partners listed below. Throughout the week they’ll be offering special rates and provide the perfect base from which to explore London’s cultural and architectural grandeur.

 

Hotel Partners

SANDERSON

 

Just steps from Oxford Street lies one of London’s original design hotels. The Grade II listed 1950’s building began life as a wallpaper showroom. Think Alice in Wonderland-style fantasy meets baroque styling. Step inside and potentially mistake the serene lobby for a chair museum: there’s a copy of Mae West’s Salvador Dalí lips sofa and an Eero Aarnio bubble chair hanging from the ceiling. There’s also a billiards room just off the lobby – even if you don’t play it is worth spending a minute admiring the original stained-glass windows. Sanderson is a five-star luxury boutique hotel ideally located for Advertising Week Europe events.

Distance • 1.3 KM / 0.8 MI

15 minute walk
10 minute drive

Rates

From £288 (£240 + VAT) before 18 Feb, 2019

Special group rates for the Sanderson are available below for 17 March to 22 March. To book additional dates (subject to availability), please contact london-groupres@sbe.com and mention the group AWEUROPE
 

BOOK AT SANDERSON


ST MARTINS LANE

 

Set in a dazzling West End location, the award-winning St Martins Lane is surrounded by busy hubs like Covent Garden and Trafalgar Square. It’s a dramatic and daring reinvention of the urban resort run by the Morgan’s Hotel Group, the hoteliers renowned for re-imagining tired buildings as luxury boutique hotels. Designed by a revolutionary force in Phillippe Starck, expect fresh interiors and strange yet wonderfully shaped furniture. There’s a speakeasy too, set behind the façade of a boutique tea counter and a secret golden hand-shaped handle.

Distance • 0.96 KM / 0.6 MI

11 minute walk
7 minute drive

Rates

From £288 (£240 + VAT) before 18 Feb, 2019

Special group rates for St Martins Lane are available below for 17 March to 22 March. To book additional dates (subject to availability), please contact london-groupres@sbe.com and mention the group AWEUROPE
 

BOOK AT ST MARTINS LANE


ADDITIONAL HOTEL GROUP RATES

 

Once you arrive you’re going to need somewhere to stay. Luckily we’ve partnered with Groupize, a tool to browse and book hotels with Special Negotiated and Best Available Rates closest to Picturehouse Central. Pick what’s right for you and enjoy peace of mind knowing you’ve got one less thing to think about. A selection of hotels on offer are below.

BOOK WITH GROUPIZE

 

Travel to London

TRAVEL DEALS

 

Curious about the best ways to travel to London on a budget? Studies suggest an average 7 weeks out from your trip is the best time to book. For Advertising Week Europe attendees this means your most likely to maximise value by booking around the week of 29 January 2019.

Transport agnostic? If visiting from Europe, traveling by train can often be a quicker and cheaper option. Avoid airport hassles, security slowdowns and get some work done on the ground whilst taking in some stunning scenery. If you're coming to London from Europe, the Eurostar is perfect.


 

Sights to See

THE COCA-COLA LONDON EYE


Enjoy spectacular views of London on the Coco-Cola London Eye, Europe’s tallest Ferris wheel. The famous landmarks to see include Big Ben and The Houses of Parliament, St Paul’s Cathedral, Buckingham Palace and Westminster Abbey.


THE WEST END


Encompassing many of the neighbourhoods that are likely on your list, we think the West End should be one of your first ports of call. From theatres rivalling Broadway in size and quality, to award-winning restaurants, hotels and shopping, the West End won’t disappoint. We don’t think you’ll run out of things to do either.


BUCKINGHAM PALACE


Would any trip to London be complete without a visit to the Queen's palace? Buckingham Palace tours give you the chance to see world-famous art, glimpse regal opulence and get inside HRH’s official headquarters. It stands at the end of The Mall, just a stone's throw from Green Park tube station.



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