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Ben Rhodes

Ben is Group Marketing Director at Royal Mail and Chairman, Executive Committee at ISBA. With over 20 years brand and marketing experience gained in ad agencies, in house at MasterCard, and for the last 10 years at Royal Mail, Ben has deep expertise in brand management, research, segmentation, advertising, CRM, social media and digital transformation for both B2B and B2C companies. Over the last year Ben and his team have re-platformed and significantly improved the UX of royalmail.com, one of the most visited websites in the UK. Additionally, they have launched many high profile integrated marketing campaigns including new stamp issues for Elton John, Star Wars and James Bond.
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