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Helenor Gilmour

With over 30 years of experience in kids media, as Director of Insight at Beano Studios, Helenor is an authority on kids, teens and millennial parents. With over 700+ hours of face to face interviews with Beano Studios award-winning ethnographic kids panel, Helenor has a thorough knowledge of what drives kids and teens, the rhythm of their lives and what they think is hot (or not).

Helenor co-authored one of the first white papers identifying the key predicted behaviours of Generation Alpha and has presented the findings to Government bodies and large corporates both in the UK and abroad. As part of Beano Studios’ insight consultancy, the Beano Brain, Helenor recently the launched the kids and youth Omnibus service – the latest tool in a suite of proprietary research and insight capability.
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