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Jay is 6 months into his new role leading agency and advertiser engagement at The Addressable Platform, spearheading advertising transformation at ITV. The continued evolution in video viewing brings challenges in focus, in data, and in understanding outcomes. Jay advises brands and agencies on solutions to address these challenges. Prior to this Jay held a similar role at leading video platform, Videology, where he established a progressive understanding of buy-side needs and adapted the platform's support of these.
Jay started his career with an 18-year stint at MediaCom, where he worked in client leadership roles across numerous clients and sectors across UK and Global (notably FMCG, Entertainment, Retail, Travel, and Finance), ran and won new business pitches, and led large cross-functional account teams.
Jay’s weekends involve entertaining (and being entertained by) three children, reading, music, DIY, adventure planning, red wine, and afternoons at White Hart Lane.
Jayesh Rajdev Job Title VP, Brand Solutions Company THE ADDRESSABLE PLATFORM (ITV) Connect via