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Sara Holt

Sara is Sales & Marketing director for Merlin entertainment where she is tasked with building and delivering the product, brand, sales and marketing strategy for London’s attractions which include Sealife London Aquarium, London Eye, Dreamworks Shrek’s Adventure!, Madame Tussauds and The London Dungeon. This is Merlin’s second biggest business and largest Ebitda generator. Prior to Merlin Sara was Digital Marketing Director at LEGO and VP Franchise Marketing & Digital Planning at BBC Worldwide. This included BBC Earth, BBC natural history programmes, Doctor Who & Top Gear. She is a recognised industry innovator named as a Drum Digerati twice, in the Hospital club 100 list, 10 UK digital maverick, Marketing Week Vision 100.
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