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Zaid Al-Qassab

Zaid is Chief Marketing Officer of Channel 4, the UK public service broadcaster, where he leads the marketing and digital teams, and 4creative, Channel 4’s award-winning in-house creative agency. Zaid is a Director and Council member of the Advertising Standards Authority, and a Board Trustee of WaterAid. He was educated at Oxford University, where he read PPE. He spent 20 years at P&G, including as Managing Director of the UK Health & Beauty division. He is committed to diversity and inclusion.
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