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Mike Shaw

Mike Shaw is the Director of Media Sales for Roku in Europe. Mike joined the company through the acquisition of the programmatic platform dataxu in 2019 where he led the business across Europe and APAC in his role as Vice President International. Prior to dataxu, Mike was the UK Sales Director at comScore. He has co-authored several papers around digital advertising effectiveness and was recognised by the Advertising Research Foundation. Before joining comScore, he spent six years with Forrester Research in the Media team. Mike holds a bachelor’s degree in business and finance from the University of Brighton Business School.
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