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Matt Salmon

Matt Salmon is currently a member of Channel 4’s Executive Leadership team and is
responsible for overseeing all of the broadcaster’s revenue earning activity which generates
over £1 billion annually.
Matt has recently been elevated from 4Sales’ Head of Agency & Client Sales. In this role he played a key part in the strategic development of Channel 4's market offering, with responsibility for providing leadership across all agency and client relationships and growing the multi-disciplined, integrated team to enable closer relationships with advertisers and gain a deeper understanding of their business challenges.
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