As we enter a new era for the UK and its trading relationships with the rest of the world, this event will discuss how UK advertising is a crucial driver of exports among the UK’s creative industries and give practical advice for companies looking for international investment. Featuring speakers from PwC, Newsworks and Guinness World Records.
Open to Super & Platinum Delegates and By Invitation.
Partner, Marketing & Media Assurance, PwC
CEO, The Advertising Association
Tracy De Groose
Executive Chair, Newsworks
Senior Vice President – Global Brand Strategy, Guinness World Records
Executive Director, Government Communications , UK Government
Radio was wonderful while it lasted - but podcasting is doing to radio what streaming is doing to linear TV. When you have 900,000 shows to choose from, nearly all of them for free and instantly accessible on your phone, why bother turning on the radio, with its limited content, prescribed playlists and old-fashioned formats? The data suggests audio-on-demand is unstoppable: Listening figures for many major BBC shows are down, podcast revenues are growing at a rate of 40 percent per year, most major media companies are
CEO, Intelligence Squared
Managing Director, Somethin' Else
Director of Content, Acast UK
Presenter, Smooth Radio
Former CEO , Chrysalis Radio & Orion Media
Why brands need to remind men they are great rather than trying to get them to admit why they are not.
We have entered an age of self depreciation to such a degree that we risk men becoming victims of their own self loathing. Advertisers and publishers need to be better at championing men and women equally, breaking down existing stereotypes and making society more confident to have open discussion - men, women and non binary need to be on an equal footing to create an equal society so what can brands do to foster this and how can publishers help.
Co-Founder and Chief Revenue Officer, The Book of Man
BT has been on a huge journey of change over the last few years - right across the organisation, data and insight has become the backbone to decision making.
But without careful planning, growth and availability of audience data can lead to the unthinking pursuit of the same strategies and tactics, with marketers looking at data in the same way, reaching the same conclusions, and as a result - being pushed closer towards average.
Through the last 10 years of programmatic, everyone was excited about 1:1 targeting, sequential messaging, global frequency control and all that cookie-based targeting enabled. But they never questioned the decisioning within the black box of the DSP. Now brands have got smarter with their user data, and come to realise that using a common algorithm to everyone on the same platform, just does not make sense. This panel will discuss how the rise of customisation is impacting teams, skill sets and senior decisioning.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career.
Founder & Creative Director, Creative Equals
Director, Commercial Innovation, The Telegraph
In 2019, Bloom UK launched an experiment - a radically honest cross-gender mentoring pilot, that aimed to help break down the gender barriers that limit the way we interact at work. Bloom women mentored C-level men in the industry on how best to retain female talent within their company and ensure a more fair, equal workplace. The men mentored Bloom women on how to overcome the barriers to leadership in their own career. Today, step into conversation with one of these pairs and hear how it profoundly impacted them both.
Managing Director , Clear Channel
Business Development Director , Cherry Duck
Vice President 2019 & Strategy Consultant , Bloom
This Summer will see the world’s attention focus on one of its m ost innovative and creative cultures when the Olympics pitch up in Japan. Despite this and Japan’s prominence in leading way across a host of sectors, it retains a mystique for the Western world that only serves to emphasis the untapped potential for Japanese culture to revolutionise the way we work.
Join Dentsu Aegis Network as it takes you on the journey through fundamental Japanese concepts such as Kaizen and Ma that can help unlock better creative thinking. This celebration of Japanese thinking and the way its businesses have positioned themselves at the cutting-edge of innovation will demonstrate the powerful creative thinking that happens when East meets West.
Men today are in the midst of a radical transformation, but several are lost in the journey and so are the brands that try to talk to them. Should brand communications engage in the discussion of what it means to be a man? And if so, how can we do it in a way that men and society find acceptable and constructive? Learn why it is essential that brands start to depict a new aspiration for men and the do’s and don’ts of marketing modern masculinity.
What factors influence the decisions of b2b buyers? How important is emotion in driving buyer behaviour? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle?
To evaluate the influence of emotions in b2b decision-making, we conducted a global survey of business leaders to find out what makes them tick. This presentation by B2B International will enable marketers and advertisers to build stronger emotional connections with their target audience.
Managing Director, London, B2B International
MarTech investment as a percentage of marketing budget fell in 2019. What's on the minds of the budget-holders as we start the new decade? What do marketers really want from the MarTech and AdTech they are being pitched and how do they want to be approached? A panel of brand marketers explains how they make their decisions on tech investment and offer advice for those whose job it is to sell the benefits.
Chief Marketing Officer , TSB Bank
Director of Content, Propeller Group
Director of Media, ITV
TitleHead of Group Commercial/Performance Marketing, Direct Line Group
Men still carry the majority of the power in almost every industry and culture around the world. This has exacerbated a number of social issues, but also created a unique opportunity. It's time for men to play a pivotal role in shaping a more equitable future for everyone in it, including themselves.
Jack and Daniel, the male co-founders of social enterprise Milk for Tea, share their vision for giving men hope and 'Building Better Futures' for all.
Join timeTo’s fight against sexual harassment in our industry. In this session, three business leaders will share their perspectives of tackling workplace harassment. Leave with practical, actionable ideas for what you and your business can do to make sure everyone has the opportunity to work in a safe environment without fear of sexual harassment.
timeTo come together
timeTo change things for the better
timeTo put an end to sexual harassment
Advanced Advertising Sales Controller, Sky Media
CEO , Advertising Producers Association
Editor in Chief and MD, Little Black Book
With a fan base projected to grow to 2 billion of tech-savvy gamers globally, esports’ key demographic became the envy of the brands' world, offering non-gaming brands an opportunity to reach new and increasingly engaged audiences, and maximise their investments in the sports stars of tomorrow.
Rodrigo Samwell, CMO of ESL, and Marta Swannie, Creative Director of Superunion, will discuss the massive growth of the gaming phenomenon and the opportunities of brands to join the party.
Senior Creative and Innovation Director, Superunion
72% of men and women agree advertising perpetuates outdated stereotypes and fails to reflect the world around us. Yet, progressive advertising creates 37% more Branded Impact. Join the Unstereotype Alliance workshop with UN Women, Diageo and Unilever to find out how the industry can break down harmful stereotypes and create diverse, inclusive and unstereotypical branded content.
Global Brand Director for Guinness, Diageo
Global Head of Consumer Planning, Diageo
With increasing pressure on first party data, the companies succeeding in a mobile first world are those that put their mobile strategy at the very centre of the business. Being able to use your valuable data not just for marketing but also product development and design allows businesses to be more agile than ever before. Hear from both traditional brick and mortar and their mobile first counterparts on how they're developing future-proof app-first strategies, putting mobile at the heart of their decisions.
General Manager UK & Ireland, Adjust
Purpose! Everything as a Service! Audio Magic! Eco-friendly Synthetics! Inclusivity! Smart Tech! Gen Alpha! OK Boomer!
Certain topics demand attention in 2020, and rightly so. But while loud, zeitgeist-friendly trends often dominate the agenda, we risk underappreciating the quieter narratives turning the world.
Join us for a fresh take on the trends to track in 2020, drawing on highlights from Foresight Factory’s annual Trending analysis - and meet the loudest and quietest trends creating opportunities for you.
Laura Van Eeckhout
Client Partner, Foresight Factory
If you don't have a youth talent strategy you are prime for disruption. The gap between youth audiences and business leaders is getting bigger, with businesses struggling to connect with and understand Gen Z customers. Media choices, expectations of brands and trust in institutions are all drastically different for a younger demographic. Industry insiders (Facebook, Livity) alongside some talented young people are going to show you just why and how you can work with young talent to help you embrace disruption and get ahead.
Creative Strategist, Freelancer
Creative Artist (Photography, Video), Freelancer
Global Customer Marketing, Facebook, Facebook
As the industry scrambles for the Talent it needs to cope with the myriad challenges it faces, a lot of the focus has been on recruitment. But what are we doing with the New Gen when they get through the doors? Are we expecting them to 'fit in' and 'hit the ground running' in existing roles, or are we looking for the New Gen to bring new thinking. In this session two soon-to-be new hires challenge senior industry figures who set their businesses' culture and ask: "how will you make best use of us?
Senior Media Director, GSK Consumer Healthcare
Director of Brand and Innovation, &us
Lecturer in Advertising, London College of Communication
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
MA Advertising student, London College of Communication
MA Advertising student, London College of Communication
With coronavirus hitting the world, have we forgotten the lessons from the 80s and 90s? HIV/AIDS was one of the worst pandemics in history, yet through some extraordinary actions and works of individuals, charities, pharmaceutical companies and governments, it is now being brought under control. However, stigma, discrimination and misinformation about HIV often still prevents treatment reaching people who need it most.
CEO & Founder, The Lighthouse Company
Following last November’s launch of Demand Generation, this is an opportunity to be taken through the research in detail.
Commissioned by Thinkbox and in collaboration with WPP companies MediaCom, Wavemaker and Gain Theory, Demand Generation provides practical guidance on how advertisers can have the best of both worlds: substantial short-term sales and sustained base sales growth. It details how to get to the optimal media plan for your brand.
Managing Partner, Head of Business Science, MediaCom
Director of Research and Planning, Thinkbox
2020 is here. We leave behind the noughties, a decade marked by the plague of email, smartphones, social media, stress and in the worst cases work-related burn-out.
A new dawn is here. One where we all discuss our mental health openly at work, where we increasingly feel more comfortable bringing our true selves to work. We recognise that not all tech is good for us. Inclusion is no longer a HR box but a business imperative. We are all different. The future of work is kinder, it's empathic, inclusive. It is human.
Creative Partner, Mr President
Inspiring, engaging, moving and persuading…we all know that a good advert can capture the hearts and minds of the consumer, but a great advert can go beyond; delivering impact and talking points for years to come. So how exactly can brands deliver creativity that maintains high audience value, whilst enabling the consumer to have complete control of their data and digital experience? Join us, as we consider what AdTech can learn from the creative craft and consider how data can inform the creative strategy.
Global CEO, Xaxis
Chief Digital Officer, EMEA, gtb
CEO, UK, Ogilvy
Creative Strategist & WPP Fellow, Essence
European Media & Activation Excellence Director, Mars Petcare Europe
Max out on advice in this interactive session. Need to cut through the nonsense and get more stuff done? Learn how. Want immediate takeaways that work? They’re here. Bring your daily challenges and test the speaker! Based on his book The Monday Revolution David Mansfield shares everything you need to know about getting more done.
In a year of the US election, Olympics and Euros, brands must be where the audience is to stay relevant. This session will explore how marketers, agencies and publishers will get the most out of landmark events.
Nina dos Santos
Europe Editor, CNN
Senior Vice President, CNN
Head of Content and eComm, Senior Partner, Wavemaker
Vice President, Marketing & Digital - Europe, Middle East & Africa , Marriott International
Brand Marketing and Communications Consultant - Head of Brand, Samsung UK
For a new generation of designers, technology today presents a new playground – to experiment, to create and be noticed. But as modern life offers us infinite possibilities, and often distractions, the power of ideas and a human connection becomes larger, not smaller.
Katherina Tudball, Creative Director at Superunion, the talent behind the recent rebrand of the BBC Two and the Shakespeare’s Globe, will discuss how the everlasting power of pure ideas and emotional connection will always earn a place in the h
The use of predictive modelling is on the rise. Our clients want to leverage their information-rich environments and external data sources to transparently manage customer marketing. Their goal is to go beyond knowing what has happened, to providing the best assessment of what will happen in the future.
Hear from OMD EMEA's, JD Chen and Shayna Pearson, on the sophisticated machine learning algorithms being used at OMD, to predict what a customer is likely to do next by understanding patterns in human behaviour.
With the phoenix of Byte rising from the ashes of Vine to challenge Tiktok the competition for short-form narrative is hotting up. It would seem that we are either driving this or being changed by it as the truism of reduced attention spans was scientifically demonstrated for the first time last year. Youtube and Facebook already "challenge" their advertisers to engage the viewer in the first few seconds to counteract the compulsive swiping of consumers. One of our (Contented Brothers) greatest hits was designed with the Vine duration in mind leading to millions of loops in 24 hours. We will look at some of the best examples of 6 second narrative and ask as creators pick up the Byte challenge what can brands learn from them? And what will consumers demand?
In this session, 360xec Founder Steve Hyde will speak with Meg Matthews, founder of MegsMenopause, and Jane English, co-chair of 4Women, Channel 4’s gender equality network. Meg is known for her determination to disrupt the workplace, shatter taboos and break traditional practices in a bid to improve the workplace for all. Jane led Channel 4’s pioneering launch of the UK media industry’s first ever menopause policy, after hearing that female colleagues were suffering in silence from perimenopausal symptoms.
Business Director, 4Creative, Channel 4
There’s no question we need to find more balance in our lives, not just away from tech but in the course of our tech usage. Is a life without tech the answer? Or do we just need to change the relationship that we have with our digital devices? In this Discovery Talk, Fold7’s Strategy Partner, Yelena Gaufman, explores the responsibility that marketeers have to promote a better balance with tech, sharing lessons from positioning Amazon’s Audible as the antidote to mindless media.
Porn — the oldest industry in the world, yet pioneering through the ages. As the Internet's first real disruptive industry, it has catalysed the development of real-time credit card verification, video on demand, S.E.O. and enabled broader bandwidth. It’s safe to say, what happens in porn, soon happens in advertising. And just as the conversation in advertising is focused on doing good, fair trade and woke-washing, a similar discussion has been raging for years in the adult industry.
Entrepreneur, Former Porn Star & Partner, CCVFX Ltd
Senior Research Executive & Founder, #NotYourPorn
Do you want to experience personal rocket ship growth like that of a unicorn ($1b) scale-up? After four years at one of Europe’s fastest-growing companies, Deliveroo, Alice will share what individuals can learn about their own growth from the world’s most exciting businesses. In this interactive and practical workshop delegates will explore the most important ingredient to personal and professional success - themselves! You will embark on a 45 min journey of self-awareness and self-empowerment where we’ll look at how our unique strengths, values, self-limiting beliefs and goals can enable us to live the life we aspire to and are capable of. The output? The self-awareness and motivation to take your potential by the (unicorn) horn by being your most badass self.
In this talk, Alice will share the good, bad and the downright ugly from her personal growth journey - she's spent over 10 years in high-growth businesses, and alongside her role at Deliveroo, she runs a personal development consultancy where she's a highly regarded keynote speaker, trainer, and blogger.
Alice Ter Haar
Senior Manager, EU marketing, Deliveroo
An intimate one to one conversation with gardener, broadcaster, poet, and novelist Alan Titchmarsh where Lighthouse Founder and CEO, Kathleen Saxton will explore the insights Alan has uncovered around the art of transformation.
How the journey of excavation to redesign in a garden is no different to reimagining and restructuring in a boardroom – all with an eye on taking care of the future.
Gardener, broadcaster, poet, and novelist
CEO & Founder, The Lighthouse Company
What will advertising look like in 2030? Will advertising even still exist?
With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study interviewing industry experts and brands to find out their predictions on what the next decade of our ecosystem will look like.
Hear from top futurists and industry thinkers on their predictions for the coming decade. What’s next in tech, consumerism, media and audiences? How will tech and automation affect creativity? Are the machines really taking over, or is human/machine collaboration the key to success?
Reporter, European Politics, Media and Business, CNN
Planning Director, Facebook
Head of Product, Xaxis
European Director, Innovation Group, Wunderman Thompson
Do we need to bend over backwards for flexibility? Some in our industry prove how easy and beneficial it is to accommodate flexible working, while others stick rigidly to the 9-to-5 and beyond.
Join NABS and Creativebrief to explore: Is flexible working working? Shared parental leave is only taken up by two per cent of fathers in this country, while part-time contracts are still viewed with suspicion by some in our industry.
Managing Editor, BITE, Creativebrief
CEO, Havas London
Chief Creative Officer, Leo Burnett London
Head of Marketing Solutions, UK, LinkedIn
The planet is on red alert. Global temperatures and sea levels continue to accelerate and rise at an alarming rate and we are starting to see the devastating impact on the world around us. It’s this that has pushed climate change to forefront of public consciousness and the time has come for businesses to act.
People no longer just have a preference for brands that are prepared to take action, they expect it and their purchasing decisions reflect this to make sustainable practices not just a moral imperative but a commercial one. But how does an industry worth more than £400bn globally effect change?
Join Dentsu Aegis Network as it explores how ethical practices and initiatives such as BrandsForGood are establishing a new way of marketing.
TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands.
With a £1 ad campaign on UKTV’s seven channels, PitPat’s founder and CEO Andrew Nowell will also outline how TV advertising has boosted their sales and awareness.