Join us at the iconic Ronnie Scott’s for your breakfast briefing.
In today’s customer engagement landscape, everything moves faster—and that means brands who don’t keep up with consumer expectations can find themselves left behind. As the rise of mobile and new emerging technologies transforms the way consumers interact with the companies they love, forward-looking brands are leveraging nuanced data, advanced marketing tech, and in-the-moment engagement strategies to speak to their customers more responsively and more effectively. Explore what’s changing and what it means for marketing in this session featuring senior thought leaders from customer engagement platform Braze and leading mobile marketplace Depop.
Open to Super & Platinum Delegates and By Invitation.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
Head of Sales – UK, Spotify
Founder, The Barber Shop
Managing Director, Saatchi&Saatchi
Chief Operating Officer, the7stars
Training and Development Director, The Future Factory
VP, Brand Solutions, The Addressable Platform (ITV)
Head of Strategy, Communications, Ogilvy
Chief Commercial Officer, Wavemaker UK
Vice Chairman, VCCP
Chief Strategy Officer, VCCP
CEO and founder, Brand Advance
Managing Director , Mediacom UK
Business Consultant, Outdoor Division, Global Outdoor
Hear from one of the most forward-thinking and strategic executives in our industry as he shares ideas on the state of our business today and tomorrow. IPG COO, Philippe Krakowsky, is the architect of the company’s game-changing Acxiom acquisition and a key part of the leadership team that has consistently delivered industry-leading performance for the US-based holding company.
Executive Vice President, Chief Operating Officer, IPG
CEO & Founder, The Lighthouse Company
New West End Company and PwC collaborated on the challenge of how to raise £100m of additional income in London's West End by 2020. The answer: Intelligent Data - a world-first data insights programme that analyses spend and visitor data to uncover opportunities for retailers, restaurants and hotels to market to customers and cater for their needs.
All new research findings by AWEurope and Universal McCann will be revealed on stage, highlighting insights into existing stereotypes, challenges in organisational cultures, and opportunities for management and flexible working.
Hear the findings and join for a panel conversation that follows on the implications and action steps critical for making this industry inclusive not only for its mums and dads, but for all.
Head of Communications, Universal McCann
Join Snap Inc.’s Partner Management & Business Development Manager, Tom Conway, as he discusses Snapchat’s unique community with Channel 4’s Head of the Digital Creative Unit, Matt Risley, Jungle Creations’ Chief Content and Brand Officer, Melissa Chapman, and Brave Bison’s CEO, Kate Burns.
Manager, Partner Management & Business Development, Snap Inc.
Head of Digital Creative Unit, Channel 4
Chief Content and Brand Officer, Jungle Creations
There is no doubt that influencer marketing is one of the hottest prospects in content today. Growth is reportedly stratospheric and a myriad of platforms are rising up to offer their services , matching the right influencer to the right brand.
However, despite its growth it has yet to make it into mainstream thinking within the UK media industry and its clients. Plagued by issues around fake followers, an incongruous pricing structure and questions around credibility.
Is this where talent steps in?
Brands have worked with artists and sports stars since the dawn of time. Does the smart and frictionless manner of the platform approach by which influencers are recruited represent a new dawn for talent to become more approachable, more accessible, and therefore ultimately a more powerful prospect for brands; the influential versus the influencers?
Being or becoming a mum and having a successful job in our industry shouldn’t be an either/or decision. But our industry is woefully inadequate at caring for parents – especially mothers. This panel of industry mums will share their experiences and ideas for being successful - whichever hat you have on.
Chief Customer Officer, Ogilvy
Creative Director and Strategist, Pinterest
UK Managing Director, MWWPR
How can brands and marketers use events and live experiences to tell their brand story?
Using real examples we investigate how experiences can play a powerful role in brand building, if used strategically. We ask if the trend in storytelling applies to events marketing, and if so, what are the best ways to tell a narrative in a live context?
Responding to pivotal shifts in consumer attitudes, Retail Rewired provides a need-to-know overview of how tech is reframing the way we respond to retail, both with and without its presence, and how the retail landscape and attendant brand culture will need to be reimagined for success in the next decade.
Ever since the launch of the BBC Television in 1936, the way we consume video content in the UK has been constantly evolving, never more so than in the last 10 years, as an influx of new content providers and delivery methods have meant we now truly live in a video world. The one constant throughout all this change has been broadcaster TV, but the TV landscape is changing rapidly, with the streaming giants jostling for viewers’ attention and audiences becoming more fragmented than ever.
Join us to find out what one the most influential generations of our time really think!
The Week Junior have teamed up with Beano Studios to bring an insightful session on what really matters to 7-16 year olds and how they are influencing and changing behaviour in the home and in the world.
In this interactive session, you'll hear from a panel of 4 kids, see live research and hear from influential CEO's on how their kids have influenced and changed their world view!
Research and Insight Director, Dennis Publishing
Director of Insight, Beano Studios
Now is the time for brands to recognise and represent the menopause.
Consider the time and attention given to brands to the ‘male mid-life crisis’ then compare that with the silence that surrounds the menopause. It may be 2020 but the fact remains that a real woman in an ad campaign is still a marketing gimmick.
This talk will address the silence which still surrounds the menopause. For very woman’s experience of the menopause is different, yet their experience of how the media depicts the menopause is universal: this fundamental transformation in women’s lives is almost entirely overlooked
However smart brands – like Holland and Barratt are finally breaking this silence and realising the commercial opportunity it affords.
This talk will address the squeamishness which stills surrounds older women in advertising (no we don’t want to fight the signs of ageing, that is a battle no one can win!)
As Bridget Angear, joint chief strategy officer at Abbott Mead Vickers BBDO explains: “If you cant talk openly about something that is an integral part of who you are, it is not possible to be and do all that you want.”
Our industry is waking up to a new reality around trust. The Edelman report shows that 76% of the trust capital of business is driven by integrity, dependability & purpose.
The bar is getting higher to earn & maintain customer trust. Good service is a given, but consumers expect more for loyalty - sustainability & social impact are now key drivers of brand growth. But do people truly care? Or do they just want to be seen to be caring?
Please join us.
Customer Director, John Lewis
Sales and Marketing Director, Merlin Entertainment
Over the last two years, OMD has surveyed over 30,000 people across 13 global markets on their adoption, trust and usage of AI technologies and what this means for how they shop for goods and services.
It is no longer if and when, but when and how people are using AI to enhance their daily lives.
Managing Partner - Marketing Intelligence, OMD
Chief Product Development Officer, OMD
Parents and advertisers alike are beginning to come to grips with the fact that the internet wasn’t made for kids. As more data privacy regulation affects advertising, how can we successfully reach parents and their children while being mindful of the laws and ethics behind a child’s safety online? Learn more about “safe streaming” with this quick primer on the problem and solutions behind kids’ digital privacy.
Advertising is an age old concept; but as the world has changed, has the industry kept up? In this participant led, interactive workshop, we will start by ranking the issues that participants feel are plaguing the advertising industry today, and then deep dive into the top three.
There will be discussion and debate, and a focus on conversation with those in the room to talk through ideas that your company may currently be facing. We will then take a look at how these issues are being harnessed to create areas of focus and potential for adtechs & start-ups of today and the future.
Insights will be provided by the session host, Frederik Duckert, co-founder & Managing Director of NOAA PARTNERS Nordics; a serial entrepreneur and investor with extensive business experience. As a former partner and Managing Director of a globally operating technology company, investor and board member of multiple companies, Frederik combines his entrepreneurial drive and experience to manage and sustainably grow businesses.
Bloom UK, the industry network for women, will bring its powerful Booth of Truth to AdvertisingWeek Europe, bravely tackling industry gender taboos by sharing anonymous 'confessions' on power, money, sanity, race, class, parenthood, sexual orientation and beyond from AWE delegates.
Bloom invites you to break the silence on any barriers to success which you have experienced by submitting your 'truths' and our brilliant panel will discuss solutions to close the gender divide, one honest conversation at a time.
Joint Head of Strategy, Bloom
People Director, MullenLowe
Partnerships Controller , ITV
Chief Operating Officer, MediaCom
Head of Sales UK & President, Bloom , LinkedIn
Consumer behaviour online is changing. Confronted with a fractured social media landscape, saturation by new technology and a simultaneous decline in real-world interactions, consumers are increasingly looking for more authentic connections than have been possible on traditional social media platforms. In this session, Jason Mander, Chief Research Officer at GlobalWebIndex, looks at this trend towards the collective, the untapped potential of online communities, and the benefit to the brands able to get it ‘right.’
Chief Research Officer, GlobalWebIndex
Today’s world offers more ways to connect than ever, yet we’re increasingly feeling disconnected from ourselves. Positivity, creativity and authentic self-expression have taken a backseat to social validation and viral entertainment. While everyone has a driving force around the joy of creation and building a future, how can brands tap into the desire for self connection and positive spaces? Join Pinterest and LEGO to hear about deliberately building for positive outcomes and why inspiration matters.
Director of Marketing, Europe, Pinterest
Global Social Media Innovation Lead, LEGO
The advertising industry has more work to do to ensure women are progressively portrayed in content. Too many adverts still use harmful gender stereotypes even though content which is progressive drives better business results. And too few women are in creative leadership roles.
Diageo believes that we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. In this session hear some practical steps that we can all take to create greater gender equality in our industry.
Global Head of Consumer Planning, Diageo
Global Brand Director for Guinness, Diageo
MAX, the leading credit card brand in Israel, is known for innovative marketing. Their latest move is partnering with creative tech platform VidMob to measure and optimize ad creative mid-flight. We will share a case study about data-informed creative and how it is changing her entire approach to marketing. Creative is the leading driver of campaign performance and in this session you will learn how to make your ads work a lot harder to maximize ROI.
The M&A landscape for agencies has changed significantly from a few years ago. Disruption to the sector is shaking up the existing hegemony and driving M&A activity. There are multiple trends underpinning this disruption but many stem from the complexity and fragmentation of digital channels and technology’s role in addressing this challenge. M&A continues to be an important route for a wide range of consolidators to obtain the evolving mix of digital capabilities and shifting business models that they need to succeed in a disrupted market. Technology investment bank GP Bullhound presents key M&A data from the last twelve months and with an expert panel of agency leaders, will discuss some of the key trends driving disruption and M&A in the agency sector.
Rania Robinson from Quiet Storm and Catherine Mayer reveal how the Women’s Equality Party is getting its ‘doing politics differently’ message out and how they forced the major political parties to change their policies amid the clutter of the 2019 General Election campaign.
Co-founder and President, Women's Equality Party
The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Head of Experiential, Geometry
UK Chief Creative Officer, VMLY&R
Vice President Global Marketing, Bombay Sapphire
In the midst of the ‘data boom’, we’ve been so myopically focused on what data tells us and the efficiency data brings that we’ve reduced creativity to the lowest common denominator. We’re becoming less creative in our marketing campaigns because we’re afraid about what the data is going to say if we take those risks and they don’t pay off when it comes to ad performance.
What's a modern marketer and why is it time to become one? In this practical workshop, we'll look at the results of Econsultancy research that identifies the knowledge, skills and mindset essential to a career in marketing today and moving forward. Whether you're thinking about how to assemble the right capabilities for a team or about how to design your career for greatest success, we will send you off with the actions and inspiration to take back to headquarters or your home office.