How will our city change and develop in the coming years and what does that mean for its residents, workers and the brands they trust? We will delve into the issues keeping Londoners awake at night and how media brands and advertisers can help make progress on these as well as discussing results from our Future London survey.
Ayesha Hazarika, editor of the Evening Standard's The Londoner will host the session alongside Mike Soutar the new Evening Standard CEO and London's first Chief Digital Officer, Theo Blackwell.
Chief Executive, Evening Standard
Theo Blackwell MBE
Chief Digital Officer, Mayor of London
Ayesha Hazarika MBE
Editor of The Londoner, Evening Standard
The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold in the world post-cookie, or in non-cookied environments?
Chief Revenue Officer, EMEA, PubMatic
Head of Digital Innovation and Partnerships, Channel 4
Director, Advertising Data & Analytics, ITV
Join Snap Inc.’s VP of Diversity, Equity & Inclusion, Baroness Oona King, as she shares her thoughts on what we can do to disrupt bias at scale. Then stick around for a fireside chat led by Snap Inc.’s UK General Manager, Ed Couchman, as he and Oona King discuss ways we can all be catalysts for meaningful diversity, equity, and inclusion in the world’s most influential sectors — tech and media.
General Manager, Snap
Baroness Oona King
VP of Diversity, Equity & Inclusion , Snap
Programmatic has changed the way digital media is bought and sold. All media sectors are looking to get on board, streamline, and reap the benefits. Digital Out of Home is already there. Deals are being made, transactions are occurring, and advertisers are reaching their desired audiences via programmatic digital out of home. Industry leaders discuss the finer points of programmatic out of home, learnings from actual cases and the growth potential for the channel will be discussed.
VP Programmatic Sales Ops, Broadsign
Founder & CEO, Hivestack
CEO/Co-founder , Bitposter
CEO, DPAA -- Digital Out of Home Everything
Increased transparency, improved efficiency, greater control. Is in-housing all it’s cracked up to be?
The buzz around in-housing has been growing for a while but what gave birth to it in the first place and what does it mean in practice?
Should you be following suit?
CEO, RTL AdConnect
Global CEO, Wavemaker
Director of Media EMEA & APAC, Expedia Group
Head of Media - EU, Electronic Arts
We spend our lives trying to attain comfort, for ourselves, our employees or even our workspaces. But it's time for businesses to put themselves in the uncomfortable place because without awkward conversations, cringe-inducing questions and brutally honest reflection, diversity is just a problem we're all staring at. But how do you take your business from conversation to action? I'll be discussing how you actually get uncomfortable and create change.
An interactive session designed to change perceptions of B2B marketing and show how creativity is key to making a lasting impression on your audience, equipping delegates with ready-to-go
creative ideas to achieve fame.
As the industry moves away from third-party cookies, what’s in store for identity and audience targeting? Will the industry gain true vision on a solution or will advertisers and publishers lose focus of their audiences? In this panel, we’ll hear from Rubicon Project’s, Head of Seller Team, Rebecca Ackers and different voices in the market on how the programmatic ad industry stands to shift as concerns over data privacy increase and third-party cookies crumble, but personalized ad engagements become table stakes.
Head of Seller, UK & Nordics, Rubicon Project
Commercial Director, EMEA, Beeswax
Chief Strategy Officer , ID5
Chief Economist, IAB Europe
Commercial Director Publishing, News UK
With 430M monthly users, 100,000+ active communities, and a user base growing at a rate of 30% YoY, Reddit represents untapped potential for brands looking to connect deeply with passionate consumers they can’t find elsewhere.
How do we ensure we aren't perpetuating stereotypes in advertising? How do you go about writing a script that challenges conventional narratives? The real world seems to move much faster when it comes to diversity and inclusivity, why does advertising seem to lag so far behind in its representation? How can brands embrace diversity in their campaign casting without looking tokenistic?
Casting Agent , Looks Like Me
Business Coach and Author of the Black Pound Report , Lydia Amoah
Co-Chair of Open Pride UK & Digital Strategy Partner , TBWA\London
Chief Creative Officer , TBWA\London
Michelle De Leon
Founder World Afro Day , World Afro Day
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
This intimate one to one conversation with Champion Racing Driver Billy Monger following his recovery from the accident in which he lost both of his legs, will cover the courage and positive outlook he utilises as he continues to win in the world of racing.
Co-founder, Psyched Global
CEO & Founder, The Lighthouse Company
Is artificial intelligence a threat to traditional forms media, or can it be harnessed to drive the industry forward? In this era of fake news, for example, can we trust AI to deliver services such as journalism and content aggregation? What are the areas of the media industry in which AI can drive real value, and, conversely, what are the potential major pitfalls of bypassing human intelligence?
Global Head of Product, Core News Services , Reuters
Who falls through the gaps in our industry? In a sector seemingly dominated by the charismatic extroverts we celebrate the vital contribution of introverts and the softly spoken, and pose the question how can we create space to hear from these hidden voices and why its a business necessity.
Daughter, wife, colleague, friend.
Our identities are complex, giving us a framework to understand ourselves and for others to relate to us by.
But sometimes there is no word for you.
When a parent out lives their child there is no word to describe them.
In this Discover Talk, Katie will look into the identity challenge presented by baby loss, the language that we use and the impact it has on those coming to terms with their grief.
Marketing and Insight Director, ESI Media
We have 60-80,000 thoughts a day and, unbelievably, 90% of them are the same! Due to their repetition, we tend to therefore view them as our ‘reality’.
However, here’s the thing, they’re not real. At any point we can change our thinking - quickly changing how we view the world and, therefore our experience of it. And, if that’s the case, it means that we can actually make anything that we want, a reality.
So, here’s the question: what do you want your life to be like?
Teachers, mentors and managers can be amazing. But why must they always be older? To understand the younger generation, we need to learn from what they have to say.
This session will offer the chance to ask a panel of brilliant, expert and inspiring under 30s for their unique perspectives. Whatever your age and role, this session will offer a frank and open conversation, tackling everything from flexible working, to working for the environment; from business with purpose, to lying on purpose. Come armed with your questions and get some out of the box answers on how we can engage the NewGen market and future proof your organisation.
5 case studies in 10 minutes showcasing how an entire industry went through a life cycle of AI within 2 years. Through these experiences we can see the opportunity that is exposed when AI can learn in a live environment through a well considered approach of approvals, cleaning, prototypes, and testing. See the insights that came from real world examples of AI that learns via engagements with 10s of millions of customers.
How do we build marketing campaigns for social impact? Contemporary issues need visionary approaches. We’ll be exploring complex issues such as mental health and environmental sustainability. We will be talking about successful conscious campaigns from local industry professionals and exploring the skills you need to build a campaign that positively impacts our societies behaviour.
Finn Russell Cobb
Head of Creative Partnerships, Forward, lastminute.com's media company
Creative Director, Paradise London
Brand & Marketing Director, Vision Nine
Head of Boost Digital & The Resilience Project, Prospects
Far from putting the brakes on your career or organisation, flexible working can benefit everyone, making you more productive, creative and healthier. In this interactive session, we'll hear from two people who have made a success of flexible working. Be inspired by their stories and get practical advice on becoming a student of your productivity: working out how you work best, when and where, and how you sell it to your boss and your clients.
Karen Mattison MBE
Group CEO and Fold7 Chairman, Miroma agencies
“Hello, I’m the Ad Industry and I have a drinking problem.”
Legendary tales of ‘crazy, booze-fuelled’ lunches and nights out are as commonplace in the UK advertising industry as they are in the rock ‘n’ roll history books. In a market where building deep and positive relationships can often underpin our successes, are we being mindful enough in the ever-present role that alcohol plays?
Around 20% of the population don’t drink at all – and this figure is increasing among young people in particular. ‘Mindful drinking’ is a positive movement propelled by consumer demand, communities such as ‘Club Soda’ and the growth of books and resources supporting changes in drinking behaviour.
Join Project 23 for this lively and (extremely) honest panel discussion exploring different perspectives of the use of alcohol and social drinking to build relationships in business. Who is excluded and what can be gained from more mindful drinking? What can we do to be more inclusive and what can we suggest besides ‘going for a drink’ which still develops those those all-important working relationships?
All too often the Marketing function is perceived as the colouring in department. From a low trust position, and with a widespread belief that Marketing is a cost rather than an investment, marketing spend is frequently at the front of the queue during cost cutting exercises. This session with Mark Evans explores how to build the standing of Marketing in the organisation, building trust, increasing overall impact, and helping the organisation to move beyond short-termism to make brave long-term brand-building marketing investment decisions.
How are advertisers building trust and proactively advocating for better transparency in programmatic? How can better data reporting systems and analysis help improve trust at every level? And how can standards and safeguards be put in place to ensure safety across the supply chain?
VP, Partner Services, OpenX
GM, Partnerships & Data , JW Player
VP of Research, Econsultancy
EVP of Global Activation Standards, Publicis
From podcasts, to sonic branding, streaming to smart speakers, audio has been, and continues to be, one of the best ways to establish lifelong, loyal customers. With the sector continuing to grow and the massive opportunity for marketers now firmly established, what can they do now to bring order to the chaos and ensure they don't squander the opportunity? How are brands using sound to connect to their audiences in new and exciting ways?
Head of Media Planning, EMEA, Essence
Real-time digital ads supported by brilliant creative, data and technology showcased outside of the home – sounds brilliant doesn’t it? Digital-Out-Of-Home (DOOH) has picked up a lot of momentum in the last year or so. Join Xaxis as they present the Do's, Don'ts & D'ohs with Digital Out of Home.
This Is My YouTube invites you to experience YouTube through the eyes of someone else. Find out what they laugh at, cry with, learn from and escape to - and be inspired by the possibilities of 2 billion people all experiencing YouTube in their own way. Hosted by legendary broadcaster Edith Bowman, previous guests have included Sara Cox, Sinead Burke, David Walliams and Stanley Tucci. In this session, Edith will interview a very special guest to be announced soon!
Join us directly after the session at the YouTube mixing hour.
The recent Advertising Pays 8 report from the Advertising Association and our industry’s think tank Credos, focused on the social contribution made by UK advertising. This contribution has ranged from inventory donated to good causes, to public health and wellbeing campaigns, and to the many hours volunteered by UK advertising professionals in CSR activities.
The reception will hear from some of the many professionals and campaigns featured in the report and discover more about the impressive contribution advertising makes to people and society right across the UK.
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