The Advertising Association will be bringing the House of Commons to Advertising Week Europe. You will have the chance to vote for or against the motion - UK Advertising Takes its Responsibilities Seriously.
Former CMCO, Unilever and President, Advertising Association
Director, Energy & Climate Intelligence Unit
Privacy-by-design is no longer a luxury but an imminent necessity. As the marketing industry braces itself in search of a viable alternative with an altogether new internet infrastructure, Max Kantelia, CEO and Co-Founder at Anquan Capital and Co-Founder at Zilliqa; Gowthaman Ragothaman, Aqilliz CEO; and David J. Moore, BritePool CEO, will discuss some of the potential alternatives blockchain can bring to the table with a specific focus on privacy, personalisation, and the much-needed provenance of data.
It's 2020. At the beginning of a new decade, consumer expectations around privacy and the experiences they get from brands are larger than ever. Meanwhile, AI and digital tools are reshaping the marketing profession. Yonca Dervişoğlu, CMO of Google EMEA, and Mark Read, CEO of WPP, take the stage to discuss where we’re at now and what to expect next.
John, CEO of System1, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness. Referencing the brain and how it attends to the world, he’ll reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music – and advertising – he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.
Could the advertising industry be doing more to combat climate change? Or are we at risk of alienating clients? We all know that we have a climate emergency on our hands, and that it's not going away. Over the past year, the advertising industry has been vocal - and active - when it comes to addressing the crisis. But are we doing enough, or too much?
In times of incredible change & ambiguity, category market-leaders need to pivot to a challenger mindset. No one knows this more than Direct Line. In 2014, the brand reinvented itself and the category - with transformative outcomes for both the business and the brand. Fast forward to 2020 Direct Line is doing it again. Hear from Kerry Chilvers, Head of Brands at Direct Line Group & Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moved both Saatchi's & Direct Line's businesses forward.
Brands Director, Direct Line Group
Chairman and Chief Strategy Officer, Saatchi & Saatchi
In this session, Techstars London MD, Eamonn Carey will showcase pitches and demos from several of their most recent portfolio companies - working on everything from education to augmented reality - across markets from the US to Africa.
In this gameshow style panel discussion, we'll cover the effectiveness of digital media investment, highlighting the brands that we think are doing this well. We'll also look into the future of media measurement and how technology will impact it.
Writer and Broadcaster
Head of Client Development, UK, Xaxis
Vice President Marketing Science, EMEA, Xaxis
Programmatic Investment and Trading Director, Mediacom
Senior Director, Client Services, The Trade Desk
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in September 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 8 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.
Join Jones Knowles Ritchie’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about how to lead radical change within an established industry, develop a resonate purpose campaign, and contribute to new, more sustainable solutions long-term.
Managing Director, Jones Knowles Ritchie
Join Facebook for a deep dive into the careers of women from a variety of business backgrounds. Three contributors from ‘Make it Work: Lessons from Life in Business’ will be sharing their lessons learned and their most honest stories of building and running some of the world’s biggest companies.
Nicola Mendelsohn CBE
Vice President EMEA, Facebook
The threat DTC brands pose to legacy brands has been one of the hottest topics over the past 12 months. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at becoming more disruptive and seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the way forward to being more challenger. They need a roadmap to being more challenger, which is what this session will provide.
Last year at AWEurope, we demonstrated that you need to do a lot more than just follow the works of Sharp, Binet and Field to drive a competitive advantage through your media budget. In this session, we’ll explore some more underexposed but essential aspects of media planning and strategy that are crucial considerations in 2020.
Chief Strategy Officer, EMEA, MediaCom
Geoff de Burca
Chief Strategy Officer, UK, MediaCom
A new survey report, conducted exclusively for Advertising Week Europe, provides actionable intelligence into what British consumers want to see from brands when it comes to political activism and corporate social responsibility. This session will cover key questions facing brands, such as: Which issues are best to speak out on, how to avoid a boycott, how to message around post-Brexit economic realities, and how to establish a strong reputation for environmental stewardship.
Senior Director of Content, Morning Consult
Humans are complex and mysterious creatures. Why do they act the way they do? Which factors impact their behaviour? For marketers to be able to make the right decisions and uncover the reasons behind consumer behaviour, behavioural science data is vital. Once this input has been collected, the question is: how do we tap into relevant research and steer the consumer into the direction we want them to go?
Founder and Managing Director, The Odd Shop
BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe.Join Michael Lean, Head of Strategy, BBC, and Stuart Radford, Executive Creative Director, Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.
Head of Brand Strategy at the BBC and Head of Planning at BBC Creative, BBC
Executive Creative Director, Superunion
Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.
What opportunities will 5G bring to those brave enough to be early adopters looking to make a splash through deeper content and technological experiences? This panel will explore the advancements on the horizon, and the impact that 5G will have on businesses and society.
Managing Director, Verizon Media
Marketing Manager , NOAA PARTNERS
Chief Operating Officer, MediaCom
Senior Creative and Media Manager, O2
VP of Global Operations & Platforms , Xaxis
92% of marcomms workers have struggled with their mental well-being in the last 12 months but only 39% have spoken to their employer about it
…this is just one of the worrying statistics from The Drum Network’s latest Agency well-being research.
In response, The Drum Network is hosting its own take on the happy hour. But this happy hour isn’t about cheap drinks. This is about tackling the subject of how agencies can look after the mental well-being of their most prized asset… their talent.
editor of The Drum Network, The Drum
A conversation around taking equality, diversity and inclusion deeper and beyond the box ticking exercises. Learn from a panel of experts on the key considerations brands should be taking into account to adopt a fairer representation in advertising, the obstacles they encounter and how they can overcome them, faster.
Traditional media inside the home is declining, consumers can block online ads. To engage consumers at all touchpoints an omnichannel strategy is key. Increasingly brands are including Digital Out of Home in these plans. DOOH reaches people where they are, as they go about their daily lives. It complements other media, delivers audiences, and is contextually relevant. Learn from leaders in the industry how Digital Out of Home can maximize an omnichannel strategy
Client Partnership Director , Clear Channel
CEO, DPAA -- Digital Out of Home Everything
Joint Managing Director , Ocean Outdoor UK
Managing Director, EMEA, Vistar Media
With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world?
Head of Brand + Agency Partnerships, Good-Loop
Global Assistant Brand Manager, Unilever
“Advert on Click” is one of the first digital online platforms uniting all stakeholders from every nook and cranny of the industry. All media outlets, including broadcast, print, online and OOH from all around the globe are invited to be part of AoC platform to showcase and promote their advertising spaces and solutions. AoC is here to help you widen your outreach to advertisers.
Chief Strategy Officer, OMNES Media LLC
Even the very best video advertisement misses out on its full potential if it isn’t reaching consumers at the right place and time, and doing so in a brand-safe environment. In this talk, behavioural psychologist Rachel Zalta shares the results of a Taboola-commissioned Nielsen study on the “Moment of Next”––the pivotal consumer moment in which audiences are most open to engaging with your brand message.
Global Research & Insights Lead, Taboola
More than 70% of the world's poorest people live in Sub Saharan Africa. The majority live in rural areas where barter prevail due to cash constraints. LevelApp injects capital into this context by offering digital work opportunities through smartphones. More than 26,000 people complete data annotation tasks on behalf of Fortune 500s today and spent most of their income on food, education, healthcare, data bundle and airtime. We believe access to the global digital economy is the most impactful way to alleviate poverty.
Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
Edwina Dunn, data science entrepreneur and Founder of The Female Lead will be sharing her ground-breaking research which explores the impact of social media on mental health. The charity have studied a diverse group of young girls and their social media consumption in depth. Through speaking to them, the team discovered powerful and innovative ways of improving ‘Social Media Health’.
The research came out of global concern around the effect of the digital world on people’s wellbeing, especially girls. Current social media guidance focuses on safety and time limits, but very little on how to make the experience more enriching. Dunn wanted to know: can social media become an inspirational force?
This project has reached over 18,000 schools and has an active engagement from over 20 million people.
According to research from Creative Equals 12% of women plan to leave the creative industry within the next two years. While diversity has rightly risen up the creative and business agenda the uncomfortable truth remains that women, and men, are leaving the industry because of overwhelm. This panel will ask why.
Managing Editor, BITE, Creativebrief
Vice President 2019 & Strategy Consultant , Bloom
Head of social influence and founder of Back To Work After, VCCP
CEO, Lucky Generals
Chief Strategy Officer, Bountiful Cow
Chief Strategy Officer, Bountiful Cow
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will explore the impact that business models centred on data will have on the way we will work and the future talent companies will need with two industry leaders.
In a fast-paced market focused on short-term results, what is the role of ‘brand’? With attention splintering, how can media planning keep up? For heritage brands, how do history and legacy interplay?
Beth Horn, Facebook’s Head of Industry for Retail & Ecommerce, will explore this with one of the UK’s most established retailers. In conversation with Helen Normoyle, Marketing Director of Boots UK, she will discuss how Boots continues to evolve as the anchor of the high street.
Head of Industry for Retail & Ecommerce, Facebook
Hear about the steps brands, publishers and trade bodies are taking to improve programmatic supply chain transparency, including a world-first study tracing data from high-profile advertisers all the way to premium publishers.
What are the practical lessons for advertisers, agencies, ad-tech and publishers?
Director of Media, ISBA
Managing Director, AOP
Head of Media and Sponsorship, Vodafone
VP Global Media Europe and Americas, Unilever
Partner, Marketing & Media Assurance, PwC
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as Jacob Grabczewski, Head of Product for Xaxis, showcases how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand with your own data, and see for yourself if you can trick our algorithms.
How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network will share what they learnt from the unusual opportunity to discuss the topic at the UN Human Rights Council, and what advertisers can do to really make this change.
Senior Media Director, GSK Consumer Healthcare
Tracy De Groose
Executive Chair, Newsworks
Global Head of Digital Marketing, Accenture Interactive
COPPA; CCPA; GDPR-K; the cookieless future...as marketers, we know that policies protecting children online are being set and for good reason. But as parents, how do we manage an evolving digital landscape with the realities of screen time and streaming content within our own homes? In this discussion leading media professionals tackle the issues related to their children’s online safety and discuss what they are doing to promote responsible advertising.
Chief Content Officer , Kidoodle.TV
Chief Revenue Officer, Advertising Week
UK Managing Director, MWWPR
The UK has undergone a home-cooking revolution over the past decade, with recipe boxes challenging the idea that there is simply no time to prepare a home-cooked meal.
But once you have created an entirely new market category - what comes next? How do you stay at the top of your game amidst increasing competition?
Join Anna Greene, Brand Director at Gousto, and Dave Roberts from Superunion as they explore the brand’s leap from finding funding on Dragon’s Den to raising £100 million and the learnings along the way.