Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
Head of EMEA, Activision Blizzard Media
Global Client Managing Director, Spark Foundry
Vice President of Marketing, European Theatrical, Warner Bros Pictures International
Meredith Worrilow Barrett
Global Head of Partner Research, Activision Blizzard Media
Caroline Rush CBE, CEO, British Fashion Council, Roland Mouret, Designer and Leomie Anderson, Model/Activist/Entrepreneur will discuss the role of fashion in society, how it has the power to engage broad audiences and taps into the cultural zeitgeist creating relevant, engaging and powerful conversations with consumers.
Fashion Designer , Roland Mouret
Model, Fashion Designer, activist and Entrepreneur , LAPP
Chief Executive Officer , British Fashion Council
Customer expectations are getting higher, the need for personalisation combined with digital transformation across the industry is presenting new challenges for both brands and agencies. In this panel, we will ask the question: "How will the new challenges facing brands and agencies evolve, define and transform the Agency Brand relationship?". Adobe brings together an expert panel from both Agency and Brand side to discuss.
Managing Director, Adobe Advertising Cloud EMEA, Adobe
Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
Tristram Hunt, the Director of the V&A sits down for a fireside chat discussing a range of passion points, from exploring the role of British museums and art in the age of fake news, to technological disruption. In this session he will also explore how the V&A is changing, as well as spotlighting the creative economy.
The number of gamers has surpassed 2 billion globally. Games are the third most popular mobile app category among consumers, but advertising spend in the space has been slow to follow. In this insightful session, we’ll uncover fresh Newzoo research about the purchasing power of mobile gamers and the implications for brands.
Global Head of Market Research, Activision Blizzard Media
How do you win in the new game of retail? It’s about relevance, personalisation, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new and upcoming age of retail.
Global Commercial Director, Zenith Media
Commercial Director, Kelkoo Group
Customer Experience Lead, Wunderman
Sales Director, Microsoft Advertising
The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.
Christiane De Carvalho
Senior Director, Global Data and Partnerships, Acxiom
Regional Vice-President, EMEA, Samba TV
The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
Founder & CEO, Hivestack
Director Global Data Product Management, Pitney Bowes
CEO, DPAA -- Digital Out of Home Everything
Managing Director, Europe, Accuweather
Vice President, Business Development, Broadsign
Intelligent Data: A world-first for London’s West End. Hear how PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant!) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).
Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.
Director of Client Strategy, Sky
Managing Director, Global Brand and Insight, Barclays
Chief Strategy Officer, PHD
Head of client partnerships, The Guardian
We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.
Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.
Head of Sales Bing Ads UK, Microsoft
Head of UK Marketing, Bing Ads UK, Microsoft
Chief Executive, Advertising Association
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
Karen Fraser MBE
Director of Credos & AA Head of Strategy, Advertising Association
Putting profit and purpose on an equal footing
In this special session, Havas London will explain what it means to be a B-Corporation and why it’s not just in the work we make, but in how we work; how we think and behave, that will dictate the impact we have on the world around us.
We’re not just being worthy - long-term if you don’t sign up to being a new, more humane business, you won’t survive the political activism that is driving a new generation of marketers. And the best clients won’t hire you.
Meet the brightest emerging British entrepreneurs who are making a fortune by changing the world. Discover all about Lyst, the global fashion search engine, how to gain insight at the point of purchase and how people actually buy and use your products across the world.
Harry de Quetteville
Technology special correspondent, The Telegraph
Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.
Founding Partner & Global ECD, The Brooklyn Brothers
Founder & Managing Director, Neon Unicorn
Founder & Managing Director, Feel For Music
Head of International Comms, Jaguar Land Rover
In the booming age of strategising cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters – the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales and partnership marketing as they share insights, explore risks and fears and debate strategies for achieving success in the ‘always on’ ecosystem of digital users.
VP, Partner Services, OpenX
Head of EMEA, Activision Blizzard Media
Director, Commercial Innovation, The Telegraph
President of Sales and Distribution, VEVO
Caroline Casey sits down with Paul Polman for an insightful and inspiring conversation on the responsibility of business to not only recognise the greater need for inclusivity in the workplace, but to also embrace and cater to the excluded.
Data-driven brands are taking over. The Internet of Things connects them to customers like never before – and gives our industry a whole new challenge. How do we harness data to design memorable brand experiences and create a whole new ongoing relationship with users? This talk will dig deeper into design powered by data, with case studies from across the global R/GA network and industry at large.
Associate Creative Director , R/GA London
Loving a life more ordinary, or why real life and real people should be your best planning asset. Sophie Lewis, Chief Strategy Officer at VMLY&R, embraces everything that is ordinary about her and her life and loves hearing about other peoples’ ordinary lives too.
The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships.
This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for.
Could this collaborative model of working be a blueprint for future success in the industry?
We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.
Vice President of EMEA Marketing, Adobe
Director, Product Marketing and Demand Strategy, Verizon Media
Group Chief Technology Officer, m/Six
Commercial Director, Ogury
Vice President, Audiences & Data, CNN International Commercial
Is the creative industry doing enough to stop young talent turning the other way? Join our diverse panel of experts at Advertising Week in association with the Creative Industries Federation to discuss
How to stay relevant and provide viable careers to the most entrepreneurial, knowledgable and creative generation yet and to answer the question:
Is the creative industry doing enough to attract a diverse representation of Gen Z talent?
Chief Creative Officer, Brave Bison
Head of Future Talent, Diversity and Inclusion, MediaCom
Innovation in the Digital Out-of-Home space is simply staggering. From better content, to anonymous video analytics, attribution, measurement, use of location data, programmatic and more...out-of-home is the new digital medium. We'll take a look at innovation through the lens of key players representing all parts of the Digital Out-of-Home advertising ecosystem.The session will be moderated by DPAA -- the global trade group representing digital out-of-home everything!
Chief Customer & Revenue Officer, Clear Channel International
Global CEO, tenthavenue
CEO, DPAA -- Digital Out of Home Everything
Managing Director, EMEA, Vistar Media
A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media, and customer care industries.
Senior Director, Business Development, Rakuten Viber
Chief Experience Officer, Tribal Worldwide
Head of Media Futures, Havas Media Group
With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and advertising.
Head of RYOT Studio EMEA, Verizon Media
Creative Sector Lead, Digital Catapult
This session will share key lessons from each of our speakers on their experience of Pride and advice for brands planning their LGBT+ Pride Month activity this June. An essential session for any brand who wants to activate successfully at Pride 2019.
CEO, Gay Times
Captain Jamie Carrahar
Chair LGBT+ Forum, British Army
Data isn’t the problem, but the way we obtain and use it is. By putting choice and control in the hands of the consumer and creating highly engaging and personal experiences, we can articulate a new kind of value proposition and rebuild trust. Why would we opt in to hearing from a brand, when we can pay to opt out?
From the perspective of storytellers working with emerging technology, we’ll take a tour through the creepy, the cool and the up-until-now impossible in the new data economy.
Marketers from Lego, Depop and more join Snapchat’s Hannah St Paul to explore some of the latest trends igniting the retail sector. Hype, immediacy and AR are all on the agenda as we take a look at some of the most exciting innovations in this fast-moving category.
Hannah St Paul
Head of Client Partnerships, Retail, Snap Inc.
Global Social Media Innovation Lead, LEGO
Customer experience is the new battleground; and it’s clear that delighting customers with hyper- relevant, authentic experiences requires new levels of collaboration across a brand’s internal teams
and ecosystems. How can brand leaders champion change to rewire their organizations for a customer- first mindset? Uncover insights on how smarter collaboration models are driving success.
Chief Executive Officer, m/Six
Chief Growth Officer , Dentsu Aegis Network, UK and Ireland & Chair, Gyro
Why do so many brands still get social media wrong? Because they’re trying to build a brand not a personality.
Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will explain how so many brands still lack a human mindset. Using social-first principles, she will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.
Director of Social & Creative, Media Chain
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.
CEO, Brave Bison
Founder & CEO , That Lot
Commercial Director, Jungle Creations
Danny takes you on a journey into the life less ordinary. A life that led him to be named one of the Top 100 Happiest people in the UK. A life powered by one statement, 'To be the best version of yourself'. Listen to Danny's stories of being on the Hell Week on the BBC, breaking world records, fundraising more than $1/2M for charity, of being held at gunpoint and so much more. This is a wellbeing talk without the fluff and gloss. It's gritty and stirs something in you you can't ignore.
London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.
Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Vice President of Commercial Partnerships, UK, NFL UK
Head of Sponsorship, ESI Media
Head of Business Development , Tottenham Hotspur Football Club
Christmas dominates the agenda for many advertisers and creating an impact at this time of year is often critical for both the brand and business. Manning Gottlieb OMD will give look back at what has driven success and helped businesses like John Lewis, Waitrose, Starbucks and Age UK succeed at this pivotal time of year. Sharing their view on the principles that made a difference and form the foundations of their thinking each year.
Chief Business Strategist, Manning Gottlieb OMD
Executive Director, Head of Retail, Manning Gottlieb OMD
In 2008, Ireland’s biggest bank became the country’s most hated when it had to be bailed out by the taxpayer. Media commentary on AIB was 90% negative, and on social a shocking 99% negative. AIB faced it’s toughest challenge of its 50-year existence, and something drastic needed to happen to bring the brand back from the brink
Fast forward to today and AIB is coming back into favour with an NPS brand score of 23 at the end of 2017. How did they do it? They let go.
Attend this frank and honest session to hear how open collaboration can become the creative catalyst needed to produce world-class ideas and content that reimagine not only how your customers see your brand but how they experience it.
Business Director, Rothco | Accenture Interactive
A scientist, a professor and an anthropologist walk into a bar...
This panel investigates contextual storytelling, and how it can be applied for digital publishers and marketers. As user experience, video and new advertising models make headlines, equip yourself with the tools to reach consumers with advertising in the right context.
Professor, Kings College London
Head of Marketing, video intelligence
Course Director, Psychology of Advertising, Lancaster University
In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.
Americo da Silva
Global Head of Integrated Brand & Communications, Shell
Director of Strategy, London, VaynerMedia