AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.
But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
Writer and Broadcaster
Digital Marketing Optimisation – Programme Lead, Ford
Agency Group Director, Mindshare & m/Six , Xaxis UK Ltd
Global Client Lead, BBVA, Mindshare
Vice President Marketing Science, Xaxis EMEA
Director, WPP, AppNexus, a Xandr Company
How we need to think wider, further and higher than ever before.
Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.
EMEA Head of Global Business Marketing, Facebook
The promise of programmatic marketing hasn’t changed – better targeting, improved efficiencies, and more relevant and personalised experiences. However, efficiencies haven’t been fully realised. The industry is still a mess, technologies are constantly changing with too many or too few options, and there continues to be an overall fragmented experience for the consumer. Automation will continue to streamline efficiencies, but what does this mean for the future of people in advertising?
Head of Solution Engineering, International, MediaMath
Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.
CEO, Vixen Labs
VP, Head of VaynerSmart, VaynerMedia
Executive Director of Digital , Warner Bros. Pictures
A visionary digital prophet and award-winning celebrated creative, a leading AI innovator and a Microsoft AI and machine learning expert. You won't find this line-up anywhere else, so we’re mixing up the traditional panel format giving way to a gameshow-style session featuring leaders armed with buzzers, interrupter cards and million dollar questions. Don't miss what will be an animated and provocative fired-up discussion answering the most significant questions around creativity and AI within the future of advertising
Head of Brand, Microsoft
Digital Prophet, Verizon Media
Global Chief Creative Officer, Wunderman
In 2019 the customer is at the center of everything, and delivering on experience is no longer optional. Marketers are learning to effectively leverage AI to better understand their customer needs and behaviours in real time - and transforming how, when and where they engage with consumers.
Take part in a world first* with the advertising industry’s own Turing Test. Man and Machine will be pitted against each other and you the audience can play spot the difference.
Games aside, this session will also outline cutting edge case studies from clients that have all embraced AI to work alongside agencies and deliver award winning creative ideas.
Co-Founder, Gravity Road
Director of Media Affairs, IPA
Founder and CEO, VidMob
Co-Founder and Director, Visual Voice
Global President, Proximity
Marketing Lead, Phrasee
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