As the industry moves away from third-party cookies, what’s in store for identity and audience targeting? Will the industry gain true vision on a solution or will advertisers and publishers lose focus of their audiences? In this panel, we’ll hear from Rubicon Project’s, Head of Seller Team, Rebecca Ackers and different voices in the market on how the programmatic ad industry stands to shift as concerns over data privacy increase and third-party cookies crumble, but personalized ad engagements become table stakes.
Head of Seller, UK & Nordics, Rubicon Project
Commercial Director, EMEA, Beeswax
Chief Strategy Officer , ID5
Chief Economist, IAB Europe
Commercial Director Publishing, News UK
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