With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world?
Global Assistant Brand Manager, Unilever
72% of men and women agree advertising perpetuates outdated stereotypes and fails to reflect the world around us. Yet, progressive advertising creates 37% more Branded Impact. Join the Unstereotype Alliance workshop with UN Women, Diageo and Unilever to find out how the industry can break down harmful stereotypes and create diverse, inclusive and unstereotypical branded content.
GUINNESS Global Brand Director, Diageo
Global Head of Consumer Planning, Diageo
Senior Global Brand Director, Unilever
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