Today’s world offers more ways to connect than ever, yet we’re increasingly feeling disconnected from ourselves. Positivity, creativity and authentic self-expression have taken a backseat to social validation and viral entertainment. While everyone has a driving force around the joy of creation and building a future, how can brands tap into the desire for self connection and positive spaces? Join Pinterest and LEGO to hear about deliberately building for positive outcomes and why inspiration matters.
Director of Marketing, Europe, Pinterest
Global Social Media Innovation Lead, LEGO
How can brands and marketers use events and live experiences to tell their brand story?
Using real examples we investigate how experiences can play a powerful role in brand building, if used strategically. We ask if the trend in storytelling applies to events marketing, and if so, what are the best ways to tell a narrative in a live context?