In a fast-paced market focused on short-term results, what is the role of ‘brand’? With attention splintering, how can media planning keep up? For heritage brands, how do history and legacy interplay?
Beth Horn, Facebook’s Head of Industry for Retail & Ecommerce, will explore this with one of the UK’s most established retailers. In conversation with Helen Normoyle, Marketing Director of Boots UK, she will discuss how Boots continues to evolve as the anchor of the high street.
Head of Industry for Retail & Ecommerce, Facebook
Join Facebook for a deep dive into the careers of women from a variety of business backgrounds. Three contributors from ‘Make it Work: Lessons from Life in Business’ will be sharing their lessons learned and their most honest stories of building and running some of the world’s biggest companies.
Nicola Mendelsohn CBE
Vice President EMEA, Facebook
A conversation around taking equality, diversity and inclusion deeper and beyond the box ticking exercises. Learn from a panel of experts on the key considerations brands should be taking into account to adopt a fairer representation in advertising, the obstacles they encounter and how they can overcome them, faster.
Join us at the iconic Ronnie Scott’s for your breakfast briefing.
In today’s customer engagement landscape, everything moves faster—and that means brands who don’t keep up with consumer expectations can find themselves left behind. As the rise of mobile and new emerging technologies transforms the way consumers interact with the companies they love, forward-looking brands are leveraging nuanced data, advanced marketing tech, and in-the-moment engagement strategies to speak to their customers more responsively and more effectively. Explore what’s changing and what it means for marketing in this session featuring senior thought leaders from customer engagement platform Braze and leading mobile marketplace Depop.
Open to Super & Platinum Delegates and By Invitation.
Hear from top futurists and industry thinkers on their predictions for the coming decade. What’s next in tech, consumerism, media and audiences? How will tech and automation affect creativity? Are the machines really taking over, or is human/machine collaboration the key to success?
Reporter, European Politics, Media and Business, CNN
Planning Director, Facebook
Head of Product, Xaxis
European Director, Innovation Group, Wunderman Thompson
With the phoenix of Byte rising from the ashes of Vine to challenge Tiktok the competition for short-form narrative is hotting up. It would seem that we are either driving this or being changed by it as the truism of reduced attention spans was scientifically demonstrated for the first time last year. Youtube and Facebook already "challenge" their advertisers to engage the viewer in the first few seconds to counteract the compulsive swiping of consumers. One of our (Contented Brothers) greatest hits was designed with the Vine duration in mind leading to millions of loops in 24 hours. We will look at some of the best examples of 6 second narrative and ask as creators pick up the Byte challenge what can brands learn from them? And what will consumers demand?
If you don't have a youth talent strategy you are prime for disruption. The gap between youth audiences and business leaders is getting bigger, with businesses struggling to connect with and understand Gen Z customers. Media choices, expectations of brands and trust in institutions are all drastically different for a younger demographic. Industry insiders (Facebook, Livity) alongside some talented young people are going to show you just why and how you can work with young talent to help you embrace disruption and get ahead.
Creative Strategist, Freelancer
Creative Artist (Photography, Video), Freelancer
Global Customer Marketing, Facebook, Facebook
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