Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.
Take part in a world first* with the advertising industry’s own Turing Test. Man and Machine will be pitted against each other and you the audience can play spot the difference.
Games aside, this session will also outline cutting edge case studies from clients that have all embraced AI to work alongside agencies and deliver award winning creative ideas.
Co-Founder, Gravity Road
Director of Media Affairs, IPA
Founder and CEO, VidMob
Co-Founder and Director, Visual Voice
Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority.
Associate Director, Content and Partnerships Lead, MediaCom
Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to fitness, they specialise in establishing trust and building tribes of highly engaged customers – and they do it rapidly.
Brought to you by Seven Hills, the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses using technology to disrupt incumbents and redefine their industries.
Partner, Passion Capital
former British Consul General to San Francisco
SVP of Marketing, Strava
Co-founder, Seven Hills
President, Corporate & Commercial, Elvie
We make around 35,000 decisions every single day – from what to watch on TV through to choosing lunchtime sandwich or sushi!
So how can brands be heard through all this mental activity? And which emerging technology opportunities should they be considering to smooth out those pain points within the consumer decision journey? Bringing together our exclusive DX research approach and our highly acclaimed Futures Trends programme, Mindshare reveals how your brand can start to create a future proofed consumer journey.
Head of Insight, Mindshare UK
Trends & Insights Director, Mindshare UK
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Director of Custom Solutions Europe, Twitch
Christopher "Sacriel" Ball
Streamer and Influencer
Global Head of Digital Marketing, Dentsu Aegis Network
Senior Global Brand Manager, Unilever
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Social & Creative, Media Chain
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.
But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
Podcasting is booming like never before and in 2018 one of the podcast hits of the year was Katie Piper's Extraordinary People. After her stint on Strictly Come Dancing, the broadcaster, campaigner and author joins Somethin’ Else MD Steve Ackerman for a session that will get under the bonnet of successful podcasts - something the duo should know a thing or two about after a long stint at no. 1 in the Podcast chart for Katie's podcast.
At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.
This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.
"Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
In-app holds huge potential for companies to evolve and reach new, engaged audiences - but are all the possibilities yet to be fully realised? How can companies safely navigate this rapidly growing industry? This session takes a forward thinking approach on how to equip advertisers for the key developments on the horizon: expansion, brand safety and in-app potential.
Country Manager, UK, Ireland and the Nordics, Gameloft
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
Global Digital Partner, Carat
General Manager EMEA - Inventory and Partnerships, The Trade Desk
Chief Communications & Brand Officer, OpenX
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
As the importance of voice moves rapidly up the marketing agenda, brands are working quickly to find their voice. How do they sound and how do they ensure that in a voice-controlled future they aren’t mute? But with such a focus on consistency of brand sound, what is the un-tapped opportunity for brands to tailor their voice to speak to different audiences? Neuroscientist Dr Sophie Scott and impressionist Duncan Wisbey join the IAB on stage for an interactive exploration of how brands can flex their voice.
The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.
Video is being weaved into all forms of media from social to online web to mobile, offering more diverse environments than ever before. Here, this panel will talk about some of the most effective placements for your video content to help you look beyond just likes and shares. We will explore how to effectively convert your audience to drive revenue through a variety of strategic video practices.
VP EMEA, Tapjoy
Co-Founder & Head of Strategic Partnerships , JW Player
MD Partnerships PMX, Publicis Media
While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
Vice President, UK, PubMatic
Head of EMEA, Activision Blizzard Media
Head of Platforms & Innovation , News UK
Head of Programmatic Solutions , Guardian News & Media
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.
CEO, Digital Cinema Media
Lifestyle Editorial Director, Bauer Media
Rugby Player, Harlequin Ladies Football Club
TV and Radio Presenter
Trends Editor, Campaign
Managing Director, Saatchi & Saatchi London
A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.
Brand Manager, Ballantine's
Chief Strategy Officer, We Are Social
Chief Business Development Officer, Boiler Room
Media Strategy Director, Boiler Room
Research & Insight Director, We Are Social
Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
Head of EMEA, Activision Blizzard Media
Global Client Managing Director, Spark Foundry
Vice President of Marketing, European Theatrical, Warner Bros Pictures International
Meredith Worrilow Barrett
Global Head of Partner Research, Activision Blizzard Media
Caroline Rush CBE, CEO, British Fashion Council, Roland Mouret, Designer and Leomie Anderson, Model/Activist/Entrepreneur will discuss the role of fashion in society, how it has the power to engage broad audiences and taps into the cultural zeitgeist creating relevant, engaging and powerful conversations with consumers.
Fashion Designer , Roland Mouret
Model, Fashion Designer, activist and Entrepreneur , LAPP
Chief Executive Officer , British Fashion Council
Why do so many brands still get social media wrong? Because they’re trying to build a brand not a personality.
Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will explain how so many brands still lack a human mindset. Using social-first principles, she will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.
Director of Social & Creative, Media Chain
The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
Founder & CEO, Hivestack
Director Global Data Product Management, Pitney Bowes
CEO, DPAA -- Digital Out of Home Everything
Managing Director, Europe, Accuweather
Vice President, Business Development, Broadsign
We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.
CEO, Brave Bison
Founder & CEO , That Lot
Commercial Director, Jungle Creations
London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.
Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Vice President of Commercial Partnerships, UK, NFL UK
Head of Sponsorship, ESI Media
Head of Business Development , Tottenham Hotspur Football Club
Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity?
Founder and CEO, Veritonic
Head of Creative and Media, O2
Executive Creative Director, Mekanism
Group Creative Director, Communicorp UK
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
UK Senior Reporter, Digiday
Head of UK Sales, audioBoom
Content Director, Absolute Radio, Bauer
As Empire and Picturehouse celebrate their joint 30th Birthday, Terri White (Editor in Chief, Empire) and Clare Binns (Joint Managing Director, Picturehouse Cinemas) will be joined by Oscar winning producer Mia Bays and BAFTA winning producer Stephen Woolley to discuss the importance of breaking rules in the industry.
The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.
Head of Audio, The Guardian
Podcaster, Broadcaster and Film Critic, BBC 6 Music
Acast - the largest podcast platform in the world - will bring together top podcasters Lydia Bright and Jamie Laing as well as Jorma Kremser of BOSE for a look at just why the medium is exploding in popularity. Hear from Lydia and Jamie on what it takes to create a hit podcast. Jorma will explain how BOSE has made podcasts a focal part of its marketing strategy whilst Sophie Herdman - UK content director for Acast - will share just why audio has become the centre of the universe for so many creators and brands such as these.
UK Country Manager, Acast
Global Media Manager, BOSE
Podcaster, The Brights
UK Content Director, Acast
Podcaster, Private Parts
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