How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
Traditional media inside the home is declining, consumers can block online ads. To engage consumers at all touchpoints an omnichannel strategy is key. Increasingly brands are including Digital Out of Home in these plans. DOOH reaches people where they are, as they go about their daily lives. It complements other media, delivers audiences, and is contextually relevant. Learn from leaders in the industry how Digital Out of Home can maximize an omnichannel strategy
Client Partnership Director , Clear Channel
CEO, DPAA -- Digital Out of Home Everything
Joint Managing Director , Ocean Outdoor UK
Managing Director, EMEA, Vistar Media
John, CEO of System1, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness. Referencing the brain and how it attends to the world, he’ll reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music – and advertising – he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as Jacob Grabczewski, Head of Product for Xaxis, showcases how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand with your own data, and see for yourself if you can trick our algorithms.
Even the very best video advertisement misses out on its full potential if it isn’t reaching consumers at the right place and time, and doing so in a brand-safe environment. In this talk, behavioural psychologist Rachel Zalta shares the results of a Taboola-commissioned Nielsen study on the “Moment of Next”––the pivotal consumer moment in which audiences are most open to engaging with your brand message.
Global Research & Insights Lead, Taboola
From podcasts, to sonic branding, streaming to smart speakers, audio has been, and continues to be, one of the best ways to establish lifelong, loyal customers. With the sector continuing to grow and the massive opportunity for marketers now firmly established, what can they do now to bring order to the chaos and ensure they don't squander the opportunity? How are brands using sound to connect to their audiences in new and exciting ways?
Head of Media Planning, EMEA, Essence
Increased transparency, improved efficiency, greater control. Is in-housing all it’s cracked up to be?
The buzz around in-housing has been growing for a while but what gave birth to it in the first place and what does it mean in practice?
Should you be following suit?
CEO, RTL AdConnect
Global CEO, Wavemaker
Director of Media EMEA & APAC, Expedia Group
Head of Media - EU, Electronic Arts
How do we build marketing campaigns for social impact? Contemporary issues need visionary approaches. We’ll be exploring complex issues such as mental health and environmental sustainability. We will be talking about successful conscious campaigns from local industry professionals and exploring the skills you need to build a campaign that positively impacts our societies behaviour.
Finn Russell Cobb
Head of Creative Partnerships, Forward, lastminute.com's media company
Creative Director, Paradise London
Brand & Marketing Director, Vision Nine
Head of Boost Digital & The Resilience Project, Prospects
With 430M monthly users, 100,000+ active communities, and a user base growing at a rate of 30% YoY, Reddit represents untapped potential for brands looking to connect deeply with passionate consumers they can’t find elsewhere.
The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold in the world post-cookie, or in non-cookied environments?
Chief Revenue Officer, EMEA, PubMatic
Head of Digital Innovation and Partnerships, Channel 4
Director, Advertising Data & Analytics, ITV
An interactive session designed to change perceptions of B2B marketing and show how creativity is key to making a lasting impression on your audience, equipping delegates with ready-to-go
creative ideas to achieve fame.
Programmatic has changed the way digital media is bought and sold. All media sectors are looking to get on board, streamline, and reap the benefits. Digital Out of Home is already there. Deals are being made, transactions are occurring, and advertisers are reaching their desired audiences via programmatic digital out of home. Industry leaders discuss the finer points of programmatic out of home, learnings from actual cases and the growth potential for the channel will be discussed.
VP Programmatic Sales Ops, Broadsign
Founder & CEO, Hivestack
CEO/Co-founder , Bitposter
CEO, DPAA -- Digital Out of Home Everything
As the industry moves away from third-party cookies, what’s in store for identity and audience targeting? Will the industry gain true vision on a solution or will advertisers and publishers lose focus of their audiences? In this panel, we’ll hear from Rubicon Project’s, Head of Seller Team, Rebecca Ackers and different voices in the market on how the programmatic ad industry stands to shift as concerns over data privacy increase and third-party cookies crumble, but personalized ad engagements become table stakes.
Head of Seller, UK & Nordics, Rubicon Project
Commercial Director, EMEA, Beeswax
Chief Strategy Officer , ID5
Chief Economist, IAB Europe
Commercial Director Publishing, News UK
Hear from one of the most forward-thinking and strategic executives in our industry as he shares ideas on the state of our business today and tomorrow. IPG COO, Philippe Krakowsky, is the architect of the company’s game-changing Acxiom acquisition and a key part of the leadership team that has consistently delivered industry-leading performance for the US-based holding company.
Executive Vice President, Chief Operating Officer, IPG
CEO & Founder, The Lighthouse Company
The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Head of Experiential, Geometry
UK Chief Creative Officer, VMLY&R
Vice President Global Marketing, Bombay Sapphire
Ever since the launch of the BBC Television in 1936, the way we consume video content in the UK has been constantly evolving, never more so than in the last 10 years, as an influx of new content providers and delivery methods have meant we now truly live in a video world. The one constant throughout all this change has been broadcaster TV, but the TV landscape is changing rapidly, with the streaming giants jostling for viewers’ attention and audiences becoming more fragmented than ever.
There’s no question we need to find more balance in our lives, not just away from tech but in the course of our tech usage. Is a life without tech the answer? Or do we just need to change the relationship that we have with our digital devices? In this Discovery Talk, Fold7’s Strategy Partner, Yelena Gaufman, explores the responsibility that marketeers have to promote a better balance with tech, sharing lessons from positioning Amazon’s Audible as the antidote to mindless media.
With a fan base projected to grow to 2 billion of tech-savvy gamers globally, esports’ key demographic became the envy of the brands' world, offering non-gaming brands an opportunity to reach new and increasingly engaged audiences, and maximise their investments in the sports stars of tomorrow.
Rodrigo Samwell, CMO of ESL, and Marta Swannie, Creative Director of Superunion, will discuss the massive growth of the gaming phenomenon and the opportunities of brands to join the party.
Senior Creative and Innovation Director, Superunion
Radio was wonderful while it lasted - but podcasting is doing to radio what streaming is doing to linear TV. When you have 900,000 shows to choose from, nearly all of them for free and instantly accessible on your phone, why bother turning on the radio, with its limited content, prescribed playlists and old-fashioned formats? The data suggests audio-on-demand is unstoppable: Listening figures for many major BBC shows are down, podcast revenues are growing at a rate of 40 percent per year, most major media companies are
CEO, Intelligence Squared
Managing Director, Somethin' Else
Director of Content, Acast UK
Presenter, Smooth Radio
Former CEO , Chrysalis Radio & Orion Media
What factors influence the decisions of b2b buyers? How important is emotion in driving buyer behaviour? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle?
To evaluate the influence of emotions in b2b decision-making, we conducted a global survey of business leaders to find out what makes them tick. This presentation by B2B International will enable marketers and advertisers to build stronger emotional connections with their target audience.
Managing Director, London, B2B International
Purpose! Everything as a Service! Audio Magic! Eco-friendly Synthetics! Inclusivity! Smart Tech! Gen Alpha! OK Boomer!
Certain topics demand attention in 2020, and rightly so. But while loud, zeitgeist-friendly trends often dominate the agenda, we risk underappreciating the quieter narratives turning the world.
Join us for a fresh take on the trends to track in 2020, drawing on highlights from Foresight Factory’s annual Trending analysis - and meet the loudest and quietest trends creating opportunities for you.
Laura Van Eeckhout
Client Partner, Foresight Factory
Inspiring, engaging, moving and persuading…we all know that a good advert can capture the hearts and minds of the consumer, but a great advert can go beyond; delivering impact and talking points for years to come. So how exactly can brands deliver creativity that maintains high audience value, whilst enabling the consumer to have complete control of their data and digital experience? Join us, as we consider what AdTech can learn from the creative craft and consider how data can inform the creative strategy.
Global CEO, Xaxis
Chief Digital Officer, EMEA, gtb
CEO, UK, Ogilvy
Creative Strategist & WPP Fellow, Essence
European Media & Activation Excellence Director, Mars Petcare Europe
Do we need to bend over backwards for flexibility? Some in our industry prove how easy and beneficial it is to accommodate flexible working, while others stick rigidly to the 9-to-5 and beyond.
Join NABS and Creativebrief to explore: Is flexible working working? Shared parental leave is only taken up by two per cent of fathers in this country, while part-time contracts are still viewed with suspicion by some in our industry.
Managing Editor, BITE, Creativebrief
CEO, Havas London
Chief Creative Officer, Leo Burnett London
Head of Marketing Solutions, UK, LinkedIn
Hear from top futurists and industry thinkers on their predictions for the coming decade. What’s next in tech, consumerism, media and audiences? How will tech and automation affect creativity? Are the machines really taking over, or is human/machine collaboration the key to success?
Reporter, European Politics, Media and Business, CNN
Planning Director, Facebook
Head of Product, Xaxis
European Director, Innovation Group, Wunderman Thompson
In a year of the US election, Olympics and Euros, brands must be where the audience is to stay relevant. This session will explore how marketers, agencies and publishers will get the most out of landmark events.
Nina dos Santos
Europe Editor, CNN
Senior Vice President, CNN
Head of Content and eComm, Senior Partner, Wavemaker
Vice President, Marketing & Digital - Europe, Middle East & Africa , Marriott International
Brand Marketing and Communications Consultant - Head of Brand, Samsung UK
BT has been on a huge journey of change over the last few years - right across the organisation, data and insight has become the backbone to decision making.
But without careful planning, growth and availability of audience data can lead to the unthinking pursuit of the same strategies and tactics, with marketers looking at data in the same way, reaching the same conclusions, and as a result - being pushed closer towards average.
If you don't have a youth talent strategy you are prime for disruption. The gap between youth audiences and business leaders is getting bigger, with businesses struggling to connect with and understand Gen Z customers. Media choices, expectations of brands and trust in institutions are all drastically different for a younger demographic. Industry insiders (Facebook, Livity) alongside some talented young people are going to show you just why and how you can work with young talent to help you embrace disruption and get ahead.
Creative Strategist, Freelancer
Creative Artist (Photography, Video), Freelancer
Global Customer Marketing, Facebook, Facebook
What will advertising look like in 2030? Will advertising even still exist?
With far less certainty into how brands will communicate with their consumers moving forward, and our industry being more reactive as a result, Essence embarked on an extensive global study interviewing industry experts and brands to find out their predictions on what the next decade of our ecosystem will look like.
For a new generation of designers, technology today presents a new playground – to experiment, to create and be noticed. But as modern life offers us infinite possibilities, and often distractions, the power of ideas and a human connection becomes larger, not smaller.
Katherina Tudball, Creative Director at Superunion, the talent behind the recent rebrand of the BBC Two and the Shakespeare’s Globe, will discuss how the everlasting power of pure ideas and emotional connection will always earn a place in the h
Creative Director, Superunion
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