The Advertising Association will be bringing the House of Commons to Advertising Week Europe. You will have the chance to vote for or against the motion - UK Advertising Takes its Responsibilities Seriously.
Former CMCO, Unilever and President, Advertising Association
Director, Energy & Climate Intelligence Unit
Privacy-by-design is no longer a luxury but an imminent necessity. As the marketing industry braces itself in search of a viable alternative with an altogether new internet infrastructure, Max Kantelia, CEO and Co-Founder at Anquan Capital and Co-Founder at Zilliqa; Gowthaman Ragothaman, Aqilliz CEO; and David J. Moore, BritePool CEO, will discuss some of the potential alternatives blockchain can bring to the table with a specific focus on privacy, personalisation, and the much-needed provenance of data.
It's 2020. At the beginning of a new decade, consumer expectations around privacy and the experiences they get from brands are larger than ever. Meanwhile, AI and digital tools are reshaping the marketing profession. Yonca Dervişoğlu, CMO of Google EMEA, and Mark Read, CEO of WPP, take the stage to discuss where we’re at now and what to expect next.
John, CEO of System1, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness. Referencing the brain and how it attends to the world, he’ll reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music – and advertising – he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.
Could the advertising industry be doing more to combat climate change? Or are we at risk of alienating clients? We all know that we have a climate emergency on our hands, and that it's not going away. Over the past year, the advertising industry has been vocal - and active - when it comes to addressing the crisis. But are we doing enough, or too much?
In times of incredible change & ambiguity, category market-leaders need to pivot to a challenger mindset. No one knows this more than Direct Line. In 2014, the brand reinvented itself and the category - with transformative outcomes for both the business and the brand. Fast forward to 2020 Direct Line is doing it again. Hear from Kerry Chilvers, Head of Brands at Direct Line Group & Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moved both Saatchi's & Direct Line's businesses forward.
Brands Director, Direct Line Group
Chairman and Chief Strategy Officer, Saatchi & Saatchi
In this session, Techstars London MD, Eamonn Carey will showcase pitches and demos from several of their most recent portfolio companies - working on everything from education to augmented reality - across markets from the US to Africa.
In this gameshow style panel discussion, we'll cover the effectiveness of digital media investment, highlighting the brands that we think are doing this well. We'll also look into the future of media measurement and how technology will impact it.
Writer and Broadcaster
Head of Client Development, UK, Xaxis
Vice President Marketing Science, EMEA, Xaxis
Programmatic Investment and Trading Director, Mediacom
Senior Director, Client Services, The Trade Desk
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in September 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 8 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.
Join Jones Knowles Ritchie’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about how to lead radical change within an established industry, develop a resonate purpose campaign, and contribute to new, more sustainable solutions long-term.
Managing Director, Jones Knowles Ritchie
Join Facebook for a deep dive into the careers of women from a variety of business backgrounds. Three contributors from ‘Make it Work: Lessons from Life in Business’ will be sharing their lessons learned and their most honest stories of building and running some of the world’s biggest companies.
Nicola Mendelsohn CBE
Vice President EMEA, Facebook
The threat DTC brands pose to legacy brands has been one of the hottest topics over the past 12 months. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at becoming more disruptive and seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the way forward to being more challenger. They need a roadmap to being more challenger, which is what this session will provide.
Last year at AWEurope, we demonstrated that you need to do a lot more than just follow the works of Sharp, Binet and Field to drive a competitive advantage through your media budget. In this session, we’ll explore some more underexposed but essential aspects of media planning and strategy that are crucial considerations in 2020.
Chief Strategy Officer, EMEA, MediaCom
Geoff de Burca
Chief Strategy Officer, UK, MediaCom
A new survey report, conducted exclusively for Advertising Week Europe, provides actionable intelligence into what British consumers want to see from brands when it comes to political activism and corporate social responsibility. This session will cover key questions facing brands, such as: Which issues are best to speak out on, how to avoid a boycott, how to message around post-Brexit economic realities, and how to establish a strong reputation for environmental stewardship.
Senior Director of Content, Morning Consult
Humans are complex and mysterious creatures. Why do they act the way they do? Which factors impact their behaviour? For marketers to be able to make the right decisions and uncover the reasons behind consumer behaviour, behavioural science data is vital. Once this input has been collected, the question is: how do we tap into relevant research and steer the consumer into the direction we want them to go?
Founder and Managing Director, The Odd Shop
BBC Two’s recent rebrand – its first in 25 years – was created in collaboration by BBC Creative, Superunion and over a dozen renowned digital artists and animators around the world, including The Mill, Future Deluxe, Aardman and Mainframe.Join Michael Lean, Head of Strategy, BBC, and Stuart Radford, Executive Creative Director, Superunion to take a look behind the screen, sharing the lessons learnt from one of the most significant rebrands in the industry to date.
Head of Brand Strategy at the BBC and Head of Planning at BBC Creative, BBC
Executive Creative Director, Superunion
Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.
What opportunities will 5G bring to those brave enough to be early adopters looking to make a splash through deeper content and technological experiences? This panel will explore the advancements on the horizon, and the impact that 5G will have on businesses and society.
Managing Director, Verizon Media
Marketing Manager , NOAA PARTNERS
Chief Operating Officer, MediaCom
Senior Creative and Media Manager, O2
VP of Global Operations & Platforms , Xaxis
92% of marcomms workers have struggled with their mental well-being in the last 12 months but only 39% have spoken to their employer about it
…this is just one of the worrying statistics from The Drum Network’s latest Agency well-being research.
In response, The Drum Network is hosting its own take on the happy hour. But this happy hour isn’t about cheap drinks. This is about tackling the subject of how agencies can look after the mental well-being of their most prized asset… their talent.
editor of The Drum Network, The Drum
A conversation around taking equality, diversity and inclusion deeper and beyond the box ticking exercises. Learn from a panel of experts on the key considerations brands should be taking into account to adopt a fairer representation in advertising, the obstacles they encounter and how they can overcome them, faster.
Traditional media inside the home is declining, consumers can block online ads. To engage consumers at all touchpoints an omnichannel strategy is key. Increasingly brands are including Digital Out of Home in these plans. DOOH reaches people where they are, as they go about their daily lives. It complements other media, delivers audiences, and is contextually relevant. Learn from leaders in the industry how Digital Out of Home can maximize an omnichannel strategy
Client Partnership Director , Clear Channel
CEO, DPAA -- Digital Out of Home Everything
Joint Managing Director , Ocean Outdoor UK
Managing Director, EMEA, Vistar Media
With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world?
Head of Brand + Agency Partnerships, Good-Loop
Global Assistant Brand Manager, Unilever
“Advert on Click” is one of the first digital online platforms uniting all stakeholders from every nook and cranny of the industry. All media outlets, including broadcast, print, online and OOH from all around the globe are invited to be part of AoC platform to showcase and promote their advertising spaces and solutions. AoC is here to help you widen your outreach to advertisers.
Chief Strategy Officer, OMNES Media LLC
Even the very best video advertisement misses out on its full potential if it isn’t reaching consumers at the right place and time, and doing so in a brand-safe environment. In this talk, behavioural psychologist Rachel Zalta shares the results of a Taboola-commissioned Nielsen study on the “Moment of Next”––the pivotal consumer moment in which audiences are most open to engaging with your brand message.
Global Research & Insights Lead, Taboola
More than 70% of the world's poorest people live in Sub Saharan Africa. The majority live in rural areas where barter prevail due to cash constraints. LevelApp injects capital into this context by offering digital work opportunities through smartphones. More than 26,000 people complete data annotation tasks on behalf of Fortune 500s today and spent most of their income on food, education, healthcare, data bundle and airtime. We believe access to the global digital economy is the most impactful way to alleviate poverty.
Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
Edwina Dunn, data science entrepreneur and Founder of The Female Lead will be sharing her ground-breaking research which explores the impact of social media on mental health. The charity have studied a diverse group of young girls and their social media consumption in depth. Through speaking to them, the team discovered powerful and innovative ways of improving ‘Social Media Health’.
The research came out of global concern around the effect of the digital world on people’s wellbeing, especially girls. Current social media guidance focuses on safety and time limits, but very little on how to make the experience more enriching. Dunn wanted to know: can social media become an inspirational force?
This project has reached over 18,000 schools and has an active engagement from over 20 million people.
According to research from Creative Equals 12% of women plan to leave the creative industry within the next two years. While diversity has rightly risen up the creative and business agenda the uncomfortable truth remains that women, and men, are leaving the industry because of overwhelm. This panel will ask why.
Managing Editor, BITE, Creativebrief
Vice President 2019 & Strategy Consultant , Bloom
Head of social influence and founder of Back To Work After, VCCP
CEO, Lucky Generals
Chief Strategy Officer, Bountiful Cow
Chief Strategy Officer, Bountiful Cow
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will explore the impact that business models centred on data will have on the way we will work and the future talent companies will need with two industry leaders.
In a fast-paced market focused on short-term results, what is the role of ‘brand’? With attention splintering, how can media planning keep up? For heritage brands, how do history and legacy interplay?
Beth Horn, Facebook’s Head of Industry for Retail & Ecommerce, will explore this with one of the UK’s most established retailers. In conversation with Helen Normoyle, Marketing Director of Boots UK, she will discuss how Boots continues to evolve as the anchor of the high street.
Head of Industry for Retail & Ecommerce, Facebook
Hear about the steps brands, publishers and trade bodies are taking to improve programmatic supply chain transparency, including a world-first study tracing data from high-profile advertisers all the way to premium publishers.
What are the practical lessons for advertisers, agencies, ad-tech and publishers?
Director of Media, ISBA
Managing Director, AOP
Head of Media and Sponsorship, Vodafone
VP Global Media Europe and Americas, Unilever
Partner, Marketing & Media Assurance, PwC
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as Jacob Grabczewski, Head of Product for Xaxis, showcases how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand with your own data, and see for yourself if you can trick our algorithms.
How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network will share what they learnt from the unusual opportunity to discuss the topic at the UN Human Rights Council, and what advertisers can do to really make this change.
Senior Media Director, GSK Consumer Healthcare
Tracy De Groose
Executive Chair, Newsworks
Global Head of Digital Marketing, Accenture Interactive
COPPA; CCPA; GDPR-K; the cookieless future...as marketers, we know that policies protecting children online are being set and for good reason. But as parents, how do we manage an evolving digital landscape with the realities of screen time and streaming content within our own homes? In this discussion leading media professionals tackle the issues related to their children’s online safety and discuss what they are doing to promote responsible advertising.
Chief Content Officer , Kidoodle.TV
Chief Revenue Officer, Advertising Week
UK Managing Director, MWWPR
The UK has undergone a home-cooking revolution over the past decade, with recipe boxes challenging the idea that there is simply no time to prepare a home-cooked meal.
But once you have created an entirely new market category - what comes next? How do you stay at the top of your game amidst increasing competition?
Join Anna Greene, Brand Director at Gousto, and Dave Roberts from Superunion as they explore the brand’s leap from finding funding on Dragon’s Den to raising £100 million and the learnings along the way.
How will our city change and develop in the coming years and what does that mean for its residents, workers and the brands they trust? We will delve into the issues keeping Londoners awake at night and how media brands and advertisers can help make progress on these as well as discussing results from our Future London survey.
Ayesha Hazarika, editor of the Evening Standard's The Londoner will host the session alongside Mike Soutar the new Evening Standard CEO and London's first Chief Digital Officer, Theo Blackwell.
Chief Executive, Evening Standard
Theo Blackwell MBE
Chief Digital Officer, Mayor of London
Ayesha Hazarika MBE
Editor of The Londoner, Evening Standard
The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold in the world post-cookie, or in non-cookied environments?
Chief Revenue Officer, EMEA, PubMatic
Head of Digital Innovation and Partnerships, Channel 4
Director, Advertising Data & Analytics, ITV
Join Snap Inc.’s VP of Diversity, Equity & Inclusion, Baroness Oona King, as she shares her thoughts on what we can do to disrupt bias at scale. Then stick around for a fireside chat led by Snap Inc.’s UK General Manager, Ed Couchman, as he and Oona King discuss ways we can all be catalysts for meaningful diversity, equity, and inclusion in the world’s most influential sectors — tech and media.
General Manager, Snap
Baroness Oona King
VP of Diversity, Equity & Inclusion , Snap
Programmatic has changed the way digital media is bought and sold. All media sectors are looking to get on board, streamline, and reap the benefits. Digital Out of Home is already there. Deals are being made, transactions are occurring, and advertisers are reaching their desired audiences via programmatic digital out of home. Industry leaders discuss the finer points of programmatic out of home, learnings from actual cases and the growth potential for the channel will be discussed.
VP Programmatic Sales Ops, Broadsign
Founder & CEO, Hivestack
CEO/Co-founder , Bitposter
CEO, DPAA -- Digital Out of Home Everything
Increased transparency, improved efficiency, greater control. Is in-housing all it’s cracked up to be?
The buzz around in-housing has been growing for a while but what gave birth to it in the first place and what does it mean in practice?
Should you be following suit?
CEO, RTL AdConnect
Global CEO, Wavemaker
Director of Media EMEA & APAC, Expedia Group
Head of Media - EU, Electronic Arts
We spend our lives trying to attain comfort, for ourselves, our employees or even our workspaces. But it's time for businesses to put themselves in the uncomfortable place because without awkward conversations, cringe-inducing questions and brutally honest reflection, diversity is just a problem we're all staring at. But how do you take your business from conversation to action? I'll be discussing how you actually get uncomfortable and create change.
An interactive session designed to change perceptions of B2B marketing and show how creativity is key to making a lasting impression on your audience, equipping delegates with ready-to-go
creative ideas to achieve fame.
As the industry moves away from third-party cookies, what’s in store for identity and audience targeting? Will the industry gain true vision on a solution or will advertisers and publishers lose focus of their audiences? In this panel, we’ll hear from Rubicon Project’s, Head of Seller Team, Rebecca Ackers and different voices in the market on how the programmatic ad industry stands to shift as concerns over data privacy increase and third-party cookies crumble, but personalized ad engagements become table stakes.
Head of Seller, UK & Nordics, Rubicon Project
Commercial Director, EMEA, Beeswax
Chief Strategy Officer , ID5
Chief Economist, IAB Europe
Commercial Director Publishing, News UK
With 430M monthly users, 100,000+ active communities, and a user base growing at a rate of 30% YoY, Reddit represents untapped potential for brands looking to connect deeply with passionate consumers they can’t find elsewhere.
How do we ensure we aren't perpetuating stereotypes in advertising? How do you go about writing a script that challenges conventional narratives? The real world seems to move much faster when it comes to diversity and inclusivity, why does advertising seem to lag so far behind in its representation? How can brands embrace diversity in their campaign casting without looking tokenistic?
Casting Agent , Looks Like Me
Business Coach and Author of the Black Pound Report , Lydia Amoah
Co-Chair of Open Pride UK & Digital Strategy Partner , TBWA\London
Chief Creative Officer , TBWA\London
Michelle De Leon
Founder World Afro Day , World Afro Day
Join us to celebrate some of the greatest icons across film, music, automotive and fashion. Each day we’ll be shining a spotlight on some of the most iconic brands and people that have helped shape culture.
This intimate one to one conversation with Champion Racing Driver Billy Monger following his recovery from the accident in which he lost both of his legs, will cover the courage and positive outlook he utilises as he continues to win in the world of racing.
Co-founder, Psyched Global
CEO & Founder, The Lighthouse Company
Is artificial intelligence a threat to traditional forms media, or can it be harnessed to drive the industry forward? In this era of fake news, for example, can we trust AI to deliver services such as journalism and content aggregation? What are the areas of the media industry in which AI can drive real value, and, conversely, what are the potential major pitfalls of bypassing human intelligence?
Global Head of Product, Core News Services , Reuters
Who falls through the gaps in our industry? In a sector seemingly dominated by the charismatic extroverts we celebrate the vital contribution of introverts and the softly spoken, and pose the question how can we create space to hear from these hidden voices and why its a business necessity.
Daughter, wife, colleague, friend.
Our identities are complex, giving us a framework to understand ourselves and for others to relate to us by.
But sometimes there is no word for you.
When a parent out lives their child there is no word to describe them.
In this Discover Talk, Katie will look into the identity challenge presented by baby loss, the language that we use and the impact it has on those coming to terms with their grief.
Marketing and Insight Director, ESI Media
We have 60-80,000 thoughts a day and, unbelievably, 90% of them are the same! Due to their repetition, we tend to therefore view them as our ‘reality’.
However, here’s the thing, they’re not real. At any point we can change our thinking - quickly changing how we view the world and, therefore our experience of it. And, if that’s the case, it means that we can actually make anything that we want, a reality.
So, here’s the question: what do you want your life to be like?
Teachers, mentors and managers can be amazing. But why must they always be older? To understand the younger generation, we need to learn from what they have to say.
This session will offer the chance to ask a panel of brilliant, expert and inspiring under 30s for their unique perspectives. Whatever your age and role, this session will offer a frank and open conversation, tackling everything from flexible working, to working for the environment; from business with purpose, to lying on purpose. Come armed with your questions and get some out of the box answers on how we can engage the NewGen market and future proof your organisation.
5 case studies in 10 minutes showcasing how an entire industry went through a life cycle of AI within 2 years. Through these experiences we can see the opportunity that is exposed when AI can learn in a live environment through a well considered approach of approvals, cleaning, prototypes, and testing. See the insights that came from real world examples of AI that learns via engagements with 10s of millions of customers.
How do we build marketing campaigns for social impact? Contemporary issues need visionary approaches. We’ll be exploring complex issues such as mental health and environmental sustainability. We will be talking about successful conscious campaigns from local industry professionals and exploring the skills you need to build a campaign that positively impacts our societies behaviour.
Finn Russell Cobb
Head of Creative Partnerships, Forward, lastminute.com's media company
Creative Director, Paradise London
Brand & Marketing Director, Vision Nine
Head of Boost Digital & The Resilience Project, Prospects
Far from putting the brakes on your career or organisation, flexible working can benefit everyone, making you more productive, creative and healthier. In this interactive session, we'll hear from two people who have made a success of flexible working. Be inspired by their stories and get practical advice on becoming a student of your productivity: working out how you work best, when and where, and how you sell it to your boss and your clients.
Karen Mattison MBE
Group CEO and Fold7 Chairman, Miroma agencies
“Hello, I’m the Ad Industry and I have a drinking problem.”
Legendary tales of ‘crazy, booze-fuelled’ lunches and nights out are as commonplace in the UK advertising industry as they are in the rock ‘n’ roll history books. In a market where building deep and positive relationships can often underpin our successes, are we being mindful enough in the ever-present role that alcohol plays?
Around 20% of the population don’t drink at all – and this figure is increasing among young people in particular. ‘Mindful drinking’ is a positive movement propelled by consumer demand, communities such as ‘Club Soda’ and the growth of books and resources supporting changes in drinking behaviour.
Join Project 23 for this lively and (extremely) honest panel discussion exploring different perspectives of the use of alcohol and social drinking to build relationships in business. Who is excluded and what can be gained from more mindful drinking? What can we do to be more inclusive and what can we suggest besides ‘going for a drink’ which still develops those those all-important working relationships?
All too often the Marketing function is perceived as the colouring in department. From a low trust position, and with a widespread belief that Marketing is a cost rather than an investment, marketing spend is frequently at the front of the queue during cost cutting exercises. This session with Mark Evans explores how to build the standing of Marketing in the organisation, building trust, increasing overall impact, and helping the organisation to move beyond short-termism to make brave long-term brand-building marketing investment decisions.
How are advertisers building trust and proactively advocating for better transparency in programmatic? How can better data reporting systems and analysis help improve trust at every level? And how can standards and safeguards be put in place to ensure safety across the supply chain?
VP, Partner Services, OpenX
GM, Partnerships & Data , JW Player
VP of Research, Econsultancy
EVP of Global Activation Standards, Publicis
From podcasts, to sonic branding, streaming to smart speakers, audio has been, and continues to be, one of the best ways to establish lifelong, loyal customers. With the sector continuing to grow and the massive opportunity for marketers now firmly established, what can they do now to bring order to the chaos and ensure they don't squander the opportunity? How are brands using sound to connect to their audiences in new and exciting ways?
Head of Media Planning, EMEA, Essence
Real-time digital ads supported by brilliant creative, data and technology showcased outside of the home – sounds brilliant doesn’t it? Digital-Out-Of-Home (DOOH) has picked up a lot of momentum in the last year or so. Join Xaxis as they present the Do's, Don'ts & D'ohs with Digital Out of Home.
This Is My YouTube invites you to experience YouTube through the eyes of someone else. Find out what they laugh at, cry with, learn from and escape to - and be inspired by the possibilities of 2 billion people all experiencing YouTube in their own way. Hosted by legendary broadcaster Edith Bowman, previous guests have included Sara Cox, Sinead Burke, David Walliams and Stanley Tucci. In this session, Edith will interview a very special guest to be announced soon!
Join us directly after the session at the YouTube mixing hour.
The recent Advertising Pays 8 report from the Advertising Association and our industry’s think tank Credos, focused on the social contribution made by UK advertising. This contribution has ranged from inventory donated to good causes, to public health and wellbeing campaigns, and to the many hours volunteered by UK advertising professionals in CSR activities.
The reception will hear from some of the many professionals and campaigns featured in the report and discover more about the impressive contribution advertising makes to people and society right across the UK.
Join us at the iconic Ronnie Scott’s for your breakfast briefing.
In today’s customer engagement landscape, everything moves faster—and that means brands who don’t keep up with consumer expectations can find themselves left behind. As the rise of mobile and new emerging technologies transforms the way consumers interact with the companies they love, forward-looking brands are leveraging nuanced data, advanced marketing tech, and in-the-moment engagement strategies to speak to their customers more responsively and more effectively. Explore what’s changing and what it means for marketing in this session featuring senior thought leaders from customer engagement platform Braze and leading mobile marketplace Depop.
Open to Super & Platinum Delegates and By Invitation.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest.
Head of Sales – UK, Spotify
Founder, The Barber Shop
Managing Director, Saatchi&Saatchi
Chief Operating Officer, the7stars
Training and Development Director, The Future Factory
VP, Brand Solutions, The Addressable Platform (ITV)
Head of Strategy, Communications, Ogilvy
Chief Commercial Officer, Wavemaker UK
Vice Chairman, VCCP
Chief Strategy Officer, VCCP
CEO and founder, Brand Advance
Managing Director , Mediacom UK
Business Consultant, Outdoor Division, Global Outdoor
Hear from one of the most forward-thinking and strategic executives in our industry as he shares ideas on the state of our business today and tomorrow. IPG COO, Philippe Krakowsky, is the architect of the company’s game-changing Acxiom acquisition and a key part of the leadership team that has consistently delivered industry-leading performance for the US-based holding company.
Executive Vice President, Chief Operating Officer, IPG
CEO & Founder, The Lighthouse Company
New West End Company and PwC collaborated on the challenge of how to raise £100m of additional income in London's West End by 2020. The answer: Intelligent Data - a world-first data insights programme that analyses spend and visitor data to uncover opportunities for retailers, restaurants and hotels to market to customers and cater for their needs.
All new research findings by AWEurope and Universal McCann will be revealed on stage, highlighting insights into existing stereotypes, challenges in organisational cultures, and opportunities for management and flexible working.
Hear the findings and join for a panel conversation that follows on the implications and action steps critical for making this industry inclusive not only for its mums and dads, but for all.
Head of Communications, Universal McCann
Join Snap Inc.’s Partner Management & Business Development Manager, Tom Conway, as he discusses Snapchat’s unique community with Channel 4’s Head of the Digital Creative Unit, Matt Risley, Jungle Creations’ Chief Content and Brand Officer, Melissa Chapman, and Brave Bison’s CEO, Kate Burns.
Manager, Partner Management & Business Development, Snap Inc.
Head of Digital Creative Unit, Channel 4
Chief Content and Brand Officer, Jungle Creations
There is no doubt that influencer marketing is one of the hottest prospects in content today. Growth is reportedly stratospheric and a myriad of platforms are rising up to offer their services , matching the right influencer to the right brand.
However, despite its growth it has yet to make it into mainstream thinking within the UK media industry and its clients. Plagued by issues around fake followers, an incongruous pricing structure and questions around credibility.
Is this where talent steps in?
Brands have worked with artists and sports stars since the dawn of time. Does the smart and frictionless manner of the platform approach by which influencers are recruited represent a new dawn for talent to become more approachable, more accessible, and therefore ultimately a more powerful prospect for brands; the influential versus the influencers?
Being or becoming a mum and having a successful job in our industry shouldn’t be an either/or decision. But our industry is woefully inadequate at caring for parents – especially mothers. This panel of industry mums will share their experiences and ideas for being successful - whichever hat you have on.
Chief Customer Officer, Ogilvy
Creative Director and Strategist, Pinterest
UK Managing Director, MWWPR
How can brands and marketers use events and live experiences to tell their brand story?
Using real examples we investigate how experiences can play a powerful role in brand building, if used strategically. We ask if the trend in storytelling applies to events marketing, and if so, what are the best ways to tell a narrative in a live context?
Responding to pivotal shifts in consumer attitudes, Retail Rewired provides a need-to-know overview of how tech is reframing the way we respond to retail, both with and without its presence, and how the retail landscape and attendant brand culture will need to be reimagined for success in the next decade.
Ever since the launch of the BBC Television in 1936, the way we consume video content in the UK has been constantly evolving, never more so than in the last 10 years, as an influx of new content providers and delivery methods have meant we now truly live in a video world. The one constant throughout all this change has been broadcaster TV, but the TV landscape is changing rapidly, with the streaming giants jostling for viewers’ attention and audiences becoming more fragmented than ever.
Join us to find out what one the most influential generations of our time really think!
The Week Junior have teamed up with Beano Studios to bring an insightful session on what really matters to 7-16 year olds and how they are influencing and changing behaviour in the home and in the world.
In this interactive session, you'll hear from a panel of 4 kids, see live research and hear from influential CEO's on how their kids have influenced and changed their world view!
Research and Insight Director, Dennis Publishing
Director of Insight, Beano Studios
Now is the time for brands to recognise and represent the menopause.
Consider the time and attention given to brands to the ‘male mid-life crisis’ then compare that with the silence that surrounds the menopause. It may be 2020 but the fact remains that a real woman in an ad campaign is still a marketing gimmick.
This talk will address the silence which still surrounds the menopause. For very woman’s experience of the menopause is different, yet their experience of how the media depicts the menopause is universal: this fundamental transformation in women’s lives is almost entirely overlooked
However smart brands – like Holland and Barratt are finally breaking this silence and realising the commercial opportunity it affords.
This talk will address the squeamishness which stills surrounds older women in advertising (no we don’t want to fight the signs of ageing, that is a battle no one can win!)
As Bridget Angear, joint chief strategy officer at Abbott Mead Vickers BBDO explains: “If you cant talk openly about something that is an integral part of who you are, it is not possible to be and do all that you want.”
Our industry is waking up to a new reality around trust. The Edelman report shows that 76% of the trust capital of business is driven by integrity, dependability & purpose.
The bar is getting higher to earn & maintain customer trust. Good service is a given, but consumers expect more for loyalty - sustainability & social impact are now key drivers of brand growth. But do people truly care? Or do they just want to be seen to be caring?
Please join us.
Customer Director, John Lewis
Sales and Marketing Director, Merlin Entertainment
Over the last two years, OMD has surveyed over 30,000 people across 13 global markets on their adoption, trust and usage of AI technologies and what this means for how they shop for goods and services.
It is no longer if and when, but when and how people are using AI to enhance their daily lives.
Managing Partner - Marketing Intelligence, OMD
Chief Product Development Officer, OMD
Parents and advertisers alike are beginning to come to grips with the fact that the internet wasn’t made for kids. As more data privacy regulation affects advertising, how can we successfully reach parents and their children while being mindful of the laws and ethics behind a child’s safety online? Learn more about “safe streaming” with this quick primer on the problem and solutions behind kids’ digital privacy.
Advertising is an age old concept; but as the world has changed, has the industry kept up? In this participant led, interactive workshop, we will start by ranking the issues that participants feel are plaguing the advertising industry today, and then deep dive into the top three.
There will be discussion and debate, and a focus on conversation with those in the room to talk through ideas that your company may currently be facing. We will then take a look at how these issues are being harnessed to create areas of focus and potential for adtechs & start-ups of today and the future.
Insights will be provided by the session host, Frederik Duckert, co-founder & Managing Director of NOAA PARTNERS Nordics; a serial entrepreneur and investor with extensive business experience. As a former partner and Managing Director of a globally operating technology company, investor and board member of multiple companies, Frederik combines his entrepreneurial drive and experience to manage and sustainably grow businesses.
Bloom UK, the industry network for women, will bring its powerful Booth of Truth to AdvertisingWeek Europe, bravely tackling industry gender taboos by sharing anonymous 'confessions' on power, money, sanity, race, class, parenthood, sexual orientation and beyond from AWE delegates.
Bloom invites you to break the silence on any barriers to success which you have experienced by submitting your 'truths' and our brilliant panel will discuss solutions to close the gender divide, one honest conversation at a time.
Joint Head of Strategy, Bloom
People Director, MullenLowe
Partnerships Controller , ITV
Chief Operating Officer, MediaCom
Head of Sales UK & President, Bloom , LinkedIn
Consumer behaviour online is changing. Confronted with a fractured social media landscape, saturation by new technology and a simultaneous decline in real-world interactions, consumers are increasingly looking for more authentic connections than have been possible on traditional social media platforms. In this session, Jason Mander, Chief Research Officer at GlobalWebIndex, looks at this trend towards the collective, the untapped potential of online communities, and the benefit to the brands able to get it ‘right.’
Chief Research Officer, GlobalWebIndex
Today’s world offers more ways to connect than ever, yet we’re increasingly feeling disconnected from ourselves. Positivity, creativity and authentic self-expression have taken a backseat to social validation and viral entertainment. While everyone has a driving force around the joy of creation and building a future, how can brands tap into the desire for self connection and positive spaces? Join Pinterest and LEGO to hear about deliberately building for positive outcomes and why inspiration matters.
Director of Marketing, Europe, Pinterest
Global Social Media Innovation Lead, LEGO
The advertising industry has more work to do to ensure women are progressively portrayed in content. Too many adverts still use harmful gender stereotypes even though content which is progressive drives better business results. And too few women are in creative leadership roles.
Diageo believes that we can normalize gender equality with what we choose to show in our ads, and who we choose to make them. In this session hear some practical steps that we can all take to create greater gender equality in our industry.
Global Head of Consumer Planning, Diageo
Global Brand Director for Guinness, Diageo
MAX, the leading credit card brand in Israel, is known for innovative marketing. Their latest move is partnering with creative tech platform VidMob to measure and optimize ad creative mid-flight. We will share a case study about data-informed creative and how it is changing her entire approach to marketing. Creative is the leading driver of campaign performance and in this session you will learn how to make your ads work a lot harder to maximize ROI.
The M&A landscape for agencies has changed significantly from a few years ago. Disruption to the sector is shaking up the existing hegemony and driving M&A activity. There are multiple trends underpinning this disruption but many stem from the complexity and fragmentation of digital channels and technology’s role in addressing this challenge. M&A continues to be an important route for a wide range of consolidators to obtain the evolving mix of digital capabilities and shifting business models that they need to succeed in a disrupted market. Technology investment bank GP Bullhound presents key M&A data from the last twelve months and with an expert panel of agency leaders, will discuss some of the key trends driving disruption and M&A in the agency sector.
Rania Robinson from Quiet Storm and Catherine Mayer reveal how the Women’s Equality Party is getting its ‘doing politics differently’ message out and how they forced the major political parties to change their policies amid the clutter of the 2019 General Election campaign.
Co-founder and President, Women's Equality Party
The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Head of Experiential, Geometry
UK Chief Creative Officer, VMLY&R
Vice President Global Marketing, Bombay Sapphire
In the midst of the ‘data boom’, we’ve been so myopically focused on what data tells us and the efficiency data brings that we’ve reduced creativity to the lowest common denominator. We’re becoming less creative in our marketing campaigns because we’re afraid about what the data is going to say if we take those risks and they don’t pay off when it comes to ad performance.
What's a modern marketer and why is it time to become one? In this practical workshop, we'll look at the results of Econsultancy research that identifies the knowledge, skills and mindset essential to a career in marketing today and moving forward. Whether you're thinking about how to assemble the right capabilities for a team or about how to design your career for greatest success, we will send you off with the actions and inspiration to take back to headquarters or your home office.
As we enter a new era for the UK and its trading relationships with the rest of the world, this event will discuss how UK advertising is a crucial driver of exports among the UK’s creative industries and give practical advice for companies looking for international investment. Featuring speakers from PwC, Newsworks and Guinness World Records.
Open to Super & Platinum Delegates and By Invitation.
Partner, Marketing & Media Assurance, PwC
CEO, The Advertising Association
Tracy De Groose
Executive Chair, Newsworks
Senior Vice President – Global Brand Strategy, Guinness World Records
Executive Director, Government Communications , UK Government
Radio was wonderful while it lasted - but podcasting is doing to radio what streaming is doing to linear TV. When you have 900,000 shows to choose from, nearly all of them for free and instantly accessible on your phone, why bother turning on the radio, with its limited content, prescribed playlists and old-fashioned formats? The data suggests audio-on-demand is unstoppable: Listening figures for many major BBC shows are down, podcast revenues are growing at a rate of 40 percent per year, most major media companies are
CEO, Intelligence Squared
Managing Director, Somethin' Else
Director of Content, Acast UK
Presenter, Smooth Radio
Former CEO , Chrysalis Radio & Orion Media
Why brands need to remind men they are great rather than trying to get them to admit why they are not.
We have entered an age of self depreciation to such a degree that we risk men becoming victims of their own self loathing. Advertisers and publishers need to be better at championing men and women equally, breaking down existing stereotypes and making society more confident to have open discussion - men, women and non binary need to be on an equal footing to create an equal society so what can brands do to foster this and how can publishers help.
Co-Founder and Chief Revenue Officer, The Book of Man
BT has been on a huge journey of change over the last few years - right across the organisation, data and insight has become the backbone to decision making.
But without careful planning, growth and availability of audience data can lead to the unthinking pursuit of the same strategies and tactics, with marketers looking at data in the same way, reaching the same conclusions, and as a result - being pushed closer towards average.
Through the last 10 years of programmatic, everyone was excited about 1:1 targeting, sequential messaging, global frequency control and all that cookie-based targeting enabled. But they never questioned the decisioning within the black box of the DSP. Now brands have got smarter with their user data, and come to realise that using a common algorithm to everyone on the same platform, just does not make sense. This panel will discuss how the rise of customisation is impacting teams, skill sets and senior decisioning.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? Speed Mentoring offers you the chance to meet leading figures from across adland and ask them burning questions that will help inform, inspire and shape you career.
Founder & Creative Director, Creative Equals
Director, Commercial Innovation, The Telegraph
In 2019, Bloom UK launched an experiment - a radically honest cross-gender mentoring pilot, that aimed to help break down the gender barriers that limit the way we interact at work. Bloom women mentored C-level men in the industry on how best to retain female talent within their company and ensure a more fair, equal workplace. The men mentored Bloom women on how to overcome the barriers to leadership in their own career. Today, step into conversation with one of these pairs and hear how it profoundly impacted them both.
Managing Director , Clear Channel
Business Development Director , Cherry Duck
Vice President 2019 & Strategy Consultant , Bloom
This Summer will see the world’s attention focus on one of its m ost innovative and creative cultures when the Olympics pitch up in Japan. Despite this and Japan’s prominence in leading way across a host of sectors, it retains a mystique for the Western world that only serves to emphasis the untapped potential for Japanese culture to revolutionise the way we work.
Join Dentsu Aegis Network as it takes you on the journey through fundamental Japanese concepts such as Kaizen and Ma that can help unlock better creative thinking. This celebration of Japanese thinking and the way its businesses have positioned themselves at the cutting-edge of innovation will demonstrate the powerful creative thinking that happens when East meets West.
Men today are in the midst of a radical transformation, but several are lost in the journey and so are the brands that try to talk to them. Should brand communications engage in the discussion of what it means to be a man? And if so, how can we do it in a way that men and society find acceptable and constructive? Learn why it is essential that brands start to depict a new aspiration for men and the do’s and don’ts of marketing modern masculinity.
What factors influence the decisions of b2b buyers? How important is emotion in driving buyer behaviour? In the race for the finishing line, what truly makes the difference between bringing home gold and falling at the last hurdle?
To evaluate the influence of emotions in b2b decision-making, we conducted a global survey of business leaders to find out what makes them tick. This presentation by B2B International will enable marketers and advertisers to build stronger emotional connections with their target audience.
Managing Director, London, B2B International
MarTech investment as a percentage of marketing budget fell in 2019. What's on the minds of the budget-holders as we start the new decade? What do marketers really want from the MarTech and AdTech they are being pitched and how do they want to be approached? A panel of brand marketers explains how they make their decisions on tech investment and offer advice for those whose job it is to sell the benefits.
Chief Marketing Officer , TSB Bank
Director of Content, Propeller Group
Director of Media, ITV
TitleHead of Group Commercial/Performance Marketing, Direct Line Group
Men still carry the majority of the power in almost every industry and culture around the world. This has exacerbated a number of social issues, but also created a unique opportunity. It's time for men to play a pivotal role in shaping a more equitable future for everyone in it, including themselves.
Jack and Daniel, the male co-founders of social enterprise Milk for Tea, share their vision for giving men hope and 'Building Better Futures' for all.
Join timeTo’s fight against sexual harassment in our industry. In this session, three business leaders will share their perspectives of tackling workplace harassment. Leave with practical, actionable ideas for what you and your business can do to make sure everyone has the opportunity to work in a safe environment without fear of sexual harassment.
timeTo come together
timeTo change things for the better
timeTo put an end to sexual harassment
Advanced Advertising Sales Controller, Sky Media
CEO , Advertising Producers Association
Editor in Chief and MD, Little Black Book
With a fan base projected to grow to 2 billion of tech-savvy gamers globally, esports’ key demographic became the envy of the brands' world, offering non-gaming brands an opportunity to reach new and increasingly engaged audiences, and maximise their investments in the sports stars of tomorrow.
Rodrigo Samwell, CMO of ESL, and Marta Swannie, Creative Director of Superunion, will discuss the massive growth of the gaming phenomenon and the opportunities of brands to join the party.
Senior Creative and Innovation Director, Superunion
72% of men and women agree advertising perpetuates outdated stereotypes and fails to reflect the world around us. Yet, progressive advertising creates 37% more Branded Impact. Join the Unstereotype Alliance workshop with UN Women, Diageo and Unilever to find out how the industry can break down harmful stereotypes and create diverse, inclusive and unstereotypical branded content.
Global Brand Director for Guinness, Diageo
Global Head of Consumer Planning, Diageo
With increasing pressure on first party data, the companies succeeding in a mobile first world are those that put their mobile strategy at the very centre of the business. Being able to use your valuable data not just for marketing but also product development and design allows businesses to be more agile than ever before. Hear from both traditional brick and mortar and their mobile first counterparts on how they're developing future-proof app-first strategies, putting mobile at the heart of their decisions.
General Manager UK & Ireland, Adjust
Purpose! Everything as a Service! Audio Magic! Eco-friendly Synthetics! Inclusivity! Smart Tech! Gen Alpha! OK Boomer!
Certain topics demand attention in 2020, and rightly so. But while loud, zeitgeist-friendly trends often dominate the agenda, we risk underappreciating the quieter narratives turning the world.
Join us for a fresh take on the trends to track in 2020, drawing on highlights from Foresight Factory’s annual Trending analysis - and meet the loudest and quietest trends creating opportunities for you.
Laura Van Eeckhout
Client Partner, Foresight Factory
If you don't have a youth talent strategy you are prime for disruption. The gap between youth audiences and business leaders is getting bigger, with businesses struggling to connect with and understand Gen Z customers. Media choices, expectations of brands and trust in institutions are all drastically different for a younger demographic. Industry insiders (Facebook, Livity) alongside some talented young people are going to show you just why and how you can work with young talent to help you embrace disruption and get ahead.
Creative Strategist, Freelancer
Creative Artist (Photography, Video), Freelancer
Global Customer Marketing, Facebook, Facebook
As the industry scrambles for the Talent it needs to cope with the myriad challenges it faces, a lot of the focus has been on recruitment. But what are we doing with the New Gen when they get through the doors? Are we expecting them to 'fit in' and 'hit the ground running' in existing roles, or are we looking for the New Gen to bring new thinking. In this session two soon-to-be new hires challenge senior industry figures who set their businesses' culture and ask: "how will you make best use of us?
Senior Media Director, GSK Consumer Healthcare
Director of Brand and Innovation, &us
Lecturer in Advertising, London College of Communication
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
MA Advertising student, London College of Communication
MA Advertising student, London College of Communication
With coronavirus hitting the world, have we forgotten the lessons from the 80s and 90s? HIV/AIDS was one of the worst pandemics in history, yet through some extraordinary actions and works of individuals, charities, pharmaceutical companies and governments, it is now being brought under control. However, stigma, discrimination and misinformation about HIV often still prevents treatment reaching people who need it most.
CEO & Founder, The Lighthouse Company
Following last November’s launch of Demand Generation, this is an opportunity to be taken through the research in detail.
Commissioned by Thinkbox and in collaboration with WPP companies MediaCom, Wavemaker and Gain Theory, Demand Generation provides practical guidance on how advertisers can have the best of both worlds: substantial short-term sales and sustained base sales growth. It details how to get to the optimal media plan for your brand.
Managing Partner, Head of Business Science, MediaCom
Director of Research and Planning, Thinkbox
2020 is here. We leave behind the noughties, a decade marked by the plague of email, smartphones, social media, stress and in the worst cases work-related burn-out.
A new dawn is here. One where we all discuss our mental health openly at work, where we increasingly feel more comfortable bringing our true selves to work. We recognise that not all tech is good for us. Inclusion is no longer a HR box but a business imperative. We are all different. The future of work is kinder, it's empathic, inclusive. It is human.
Creative Partner, Mr President
Inspiring, engaging, moving and persuading…we all know that a good advert can capture the hearts and minds of the consumer, but a great advert can go beyond; delivering impact and talking points for years to come. So how exactly can brands deliver creativity that maintains high audience value, whilst enabling the consumer to have complete control of their data and digital experience? Join us, as we consider what AdTech can learn from the creative craft and consider how data can inform the creative strategy.
Global CEO, Xaxis
Chief Digital Officer, EMEA, gtb
CEO, UK, Ogilvy
Creative Strategist & WPP Fellow, Essence
European Media & Activation Excellence Director, Mars Petcare Europe
Max out on advice in this interactive session. Need to cut through the nonsense and get more stuff done? Learn how. Want immediate takeaways that work? They’re here. Bring your daily challenges and test the speaker! Based on his book The Monday Revolution David Mansfield shares everything you need to know about getting more done.
In a year of the US election, Olympics and Euros, brands must be where the audience is to stay relevant. This session will explore how marketers, agencies and publishers will get the most out of landmark events.
Nina dos Santos
Europe Editor, CNN
Senior Vice President, CNN
Head of Content and eComm, Senior Partner, Wavemaker
Vice President, Marketing & Digital - Europe, Middle East & Africa , Marriott International
Brand Marketing and Communications Consultant - Head of Brand, Samsung UK
For a new generation of designers, technology today presents a new playground – to experiment, to create and be noticed. But as modern life offers us infinite possibilities, and often distractions, the power of ideas and a human connection becomes larger, not smaller.
Katherina Tudball, Creative Director at Superunion, the talent behind the recent rebrand of the BBC Two and the Shakespeare’s Globe, will discuss how the everlasting power of pure ideas and emotional connection will always earn a place in the h
The use of predictive modelling is on the rise. Our clients want to leverage their information-rich environments and external data sources to transparently manage customer marketing. Their goal is to go beyond knowing what has happened, to providing the best assessment of what will happen in the future.
Hear from OMD EMEA's, JD Chen and Shayna Pearson, on the sophisticated machine learning algorithms being used at OMD, to predict what a customer is likely to do next by understanding patterns in human behaviour.
With the phoenix of Byte rising from the ashes of Vine to challenge Tiktok the competition for short-form narrative is hotting up. It would seem that we are either driving this or being changed by it as the truism of reduced attention spans was scientifically demonstrated for the first time last year. Youtube and Facebook already "challenge" their advertisers to engage the viewer in the first few seconds to counteract the compulsive swiping of consumers. One of our (Contented Brothers) greatest hits was designed with the Vine duration in mind leading to millions of loops in 24 hours. We will look at some of the best examples of 6 second narrative and ask as creators pick up the Byte challenge what can brands learn from them? And what will consumers demand?
In this session, 360xec Founder Steve Hyde will speak with Meg Matthews, founder of MegsMenopause, and Jane English, co-chair of 4Women, Channel 4’s gender equality network. Meg is known for her determination to disrupt the workplace, shatter taboos and break traditional practices in a bid to improve the workplace for all. Jane led Channel 4’s pioneering launch of the UK media industry’s first ever menopause policy, after hearing that female colleagues were suffering in silence from perimenopausal symptoms.
Business Director, 4Creative, Channel 4