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Beyond Byron, Binet And Bytes

Thursday, 21 March at 2:05 PM

Workshop Stage 7    View Map

In this session...

If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations in 2019.

If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity. Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations in 2019. View Less

What You'll Learn from This Session...

  1. Help increase awareness among media planners
  2. Help people be better at their day jobs
  3. Help people be agile as the industry evolves

Speakers

Geoff de Burca Managing Partner - Head of Strategy MediaCom
Lindsey Jordan Head of Media Creativity MediaCom
Steve Gladdis Joint Chief Strategy Officer MediaCom UK Limited
Rosie Hanley Head of Brand Marketing eBay

Event Details

Event Type Workshop

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