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Thinking Out of the Box: How Gousto Built a Category Leading Brand

In this session...

The UK has undergone a home-cooking revolution over the past decade, with recipe boxes challenging the idea that there is simply no time to prepare a home-cooked meal.
But once you have created an entirely new market category - what comes next? How do you stay at the top of your game amidst increasing competition?
Join Anna Greene, Brand Director at Gousto, and Dave Roberts from Superunion as they explore the brand’s leap from finding funding on Dragon’s Den to raising £100 million and the learnings along the way.

The UK has undergone a home cooking revolution over the past decade, with recipe boxes challenging the idea that there is simply no time to prepare a home-cooked meal. Led by Gousto, which remains the no.1 recipe box in the UK today, a wave of new businesses emerged all searching for the recipe for success.

But once you have created and dominated an entirely new market category - what comes next? How do you stay at the top of your game amidst increasing competition?

Join Anna Greene, Brand Director from Gousto, and Dave Roberts from Superunion as they explore the brand’s leap from finding funding on Dragon’s Den to raising £100 million since launch and the learnings along the way.
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What You'll Learn from This Session...

  1. How do you navigate a new category?
  2. How do you take a brand from a start-up to a market leader?
  3. How can you create a distinctive brand personality via design?

Presented with


Speakers

Anna Greene Brand Director Gousto
Dave Roberts Creative Partner Superunion

Event Details

Event Type Workshop

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