BACK TO SCHEDULE

The Future of Broadcast

Monday, 18 March at 11:25 AM

By The Numbers Stage 5    View Map

In this session...

Putting the fragments of TV back together again: multi-platform planning for the future.

We are entering a new generation for TV. As online video has matured, creating a cross-screen video experience has become a key focus for broadcasters. We're seeing broadcast alliances flourishing across Europe to compete with GAFA’s video inventories. We're seeing the development of a new video platform model combining free, advertising-financed service with premium pay-products… What do these trends say of the video world of tomorrow and what tools do advertisers need to benefit from it?
View Less

What You'll Learn from This Session...

  1. What does 'premium content' mean and why is it a great strength/key asset for broadcasters
  2. What is the future of TV consumption? Analysis of dominance of VOD platforms
  3. Addressable vs Linear TV: What is at stake? What opportunities do personalized and targeted advertising have on VOD platforms?
  4. Predicting for the future: How will an ever-fragmented content offer impact future behaviours?
  5. What does content fragmentation mean for producers and broadcasters?
  6. After a decade of big announcements on the market, what is really going on with measurement? What can we measure today? What about transparency (broadcast players vs digital players)?
  7. Monetization: how it’s done and what are the challenges

Presented with


Speakers

Kim Younes Marketing & Innovation Director M6 Publicité
Samantha Glynne VP Branded Entertainment Fremantle
Stéphane Coruble CEO RTL AdConnect
Steve Forde Director of Marketing & Experience for Online ITV
Kate Bulkley Journalist & Media Commentator

Event Details

Event Type Seminar

Discover  By The Numbers  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.