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Designing Brand Experiences: Driven by Data & AI

Wednesday, 20 March at 1:15 PM

Workshop Stage 7    View Map

In this session...

Data-driven brands are taking over. The Internet of Things connects them to customers like never before – and gives our industry a whole new challenge. How do we harness data to design memorable brand experiences and create a whole new ongoing relationship with users? This talk will dig deeper into design powered by data, with case studies from across the global R/GA network and industry at large.

What You'll Learn from This Session...

  1. Showcasing how data & AI are impacting consumer behaviours and expectations
  2. Best in class examples on how brands are using AI to deliver immersive experiences
  3. How to integrate AI into our creative process

Presented with


Speakers

Zoha Zoya Associate Creative Director R/GA London

Event Details

Event Type Workshop

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