In this session...
Hear about the steps brands, publishers and trade bodies are taking to improve programmatic supply chain transparency, including a world-first study tracing data from high-profile advertisers all the way to premium publishers.
What are the practical lessons for advertisers, agencies, ad-tech and publishers?
What You'll Learn from This Session...
- Reminder of key programmatic supply chain challenges
- Practical steps being taken by advertisers, agencies, ad-tech and publishers
- Trade body activities to improve the supply chain for all participants