In this session...
Nearly a third of CMO budgets are allocated to marketing technology (Gartner). But what do top marketers really want from the tech they are pitched and how should they be approached? Propeller Group presents a panel of marketers at household name brands to explain how they make decisions on marketing and ad tech investments and to give advice on selling the benefits of tech. Featuring:
Santander CMO Keith Moore
Samsung online director Nick White
GoDaddy former CMO Kate Cox
The session will explore a number of topics from the pitfalls in presenting that await unwary sales people to how marketers stay on top of the latest tech developments. It’s a must for any sales teams or entrepreneurs looking for extra insight on how to engage with prospective clients.
What You'll Learn from This Session...
- Learn how to present your tech offering in a an easy-to-understand way for Marketing Directors.
- Hear what puts off marketing directors most when being pitched to.
- Discover what problems marketing directors have which they are hoping to solve with innovations in MarTech.