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The Future Has Purpose: What Social Good Means For Brand Success

Monday, 18 March at 2:55 PM

Workshop Stage 7    View Map

In this session...

In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.

In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. Sure, there’s nothing wrong with advertising deodorant and other products, but when fundamental human rights are threatened by our governments and essential social programs are defunded, how can we as marketers make a difference? In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand. View Less

What You'll Learn from This Session...

  1. Find your voice
  2. Use your powers for good
  3. Strengthen your brand

Speakers

Jason Harris President/CEO Mekanism
Lindsay Stein US Editor Campaign US
Rebecca Baron Social Mission Manager Ben & Jerry's UK
David Angelo Founder/Chairman David&Goliath
Gerhard Fourie Director for Global Marketing and Brand Strategy Aston Martin

Event Details

Event Type Workshop

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