Beyond Byron, Binet and Bytes: The sequel.

In this session...

Last year at AWEurope, we demonstrated that you need to do a lot more than just follow the works of Sharp, Binet and Field to drive a competitive advantage through your media budget. In this session, we’ll explore some more underexposed but essential aspects of media planning and strategy that are crucial considerations in 2020.

What You'll Learn from This Session...

  1. The sequel to last year's event
  2. You need to do more than follow the works of Sharp, Binet and Field
  3. Explore more essential aspects of planning and strategy

Presented with


Steve Gladdis Chief Strategy Officer, EMEA MediaCom
Geoff de Burca Chief Strategy Officer, UK MediaCom
Lindsey Jordan Head of Media Creativity MediaCom

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  Digital Disruptors  

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.