In this session...
Could the advertising industry be doing more to combat climate change? Or are we at risk of alienating clients? We all know that we have a climate emergency on our hands, and that it's not going away. Over the past year, the advertising industry has been vocal - and active - when it comes to addressing the crisis. But are we doing enough, or too much?
This panel will discuss the actions that have been taken so far, and whether more could (and should) be done - and will clients reap the rewards of this activism and purpose or push away loyal customers?
What You'll Learn from This Session...
- What agencies are doing - internally and with clients - to halt the damage to the planet
- Should clients and agencies be doing more to change consumer habits - and if so, what
- Are consumers as engaged with the climate crisis as the advertising industry thinks they are