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Digital Out of Home: A Critical Component in Today’s Omnichannel Strategies

In this session...

Traditional media inside the home is declining, consumers can block online ads. To engage consumers at all touchpoints an omnichannel strategy is key. Increasingly brands are including Digital Out of Home in these plans. DOOH reaches people where they are, as they go about their daily lives. It complements other media, delivers audiences, and is contextually relevant. Learn from leaders in the industry how Digital Out of Home can maximize an omnichannel strategy

What You'll Learn from This Session...

  1. Advances in Digital Out of Home
  2. How to reach today's audiences
  3. How Digital Out of Home can complement an omnichannel strategy

Presented with


Speakers

Aimee McKay Client Partnership Director Clear Channel
Barry Frey CEO DPAA -- Digital Out of Home Everything
Phil Hall Joint Managing Director Ocean Outdoor UK
Dominic Dunne Managing Director, EMEA Vistar Media
Barry Cupples Global CEO Talon Outdoor

Event Details

Event Type Workshop

Track  Workshop  

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