In this session...
New research finds Gen Z harder to win over by brands, media, and the companies recruiting them. This comprehensive study, done by Atlantic Re:think, The Atlantic’s creative marketing group, with Comscore and Harvard College Consulting Group, focuses on three specific areas as yet untapped in prior studies of this influential demographic: revealing Gen Z’s preferences as a user, a consumer, and a decision maker.
Hear the findings and learn how to connect with this young and powerful generation.
What You'll Learn from This Session...
- Gen Z’s preferences as a user
- Gen Z's preferences as a consumer
- Gen Z's preferences as a decision maker