Reserve a Seat for AWEurope

Your Step-by-Step Guide

Super Delegate, Delegate, and NewGen Delegate pass holders are provided the opportunity to reserve a seat for up to six seminars per day.

The Seminar Reservation Period is Monday, 10 February , 3:00 PM through Friday, 13 March, 3:00 PM GMT.

How to Reserve Your Seat


Log in to Your Account

If you already have your eligible pass registered, log in on the top right of this page to unlock the reserved seat functionality on the online schedule.

If you have not purchased your Pass and need to do so, create an account, or log in with an existing account during the purchase process.



Reserve Your Seats

Between 10 February 3:00PM GMT and 13 March 3pm GMT, Seminars and Workshops that are eligible for reserve-a-seat will become available in the online schedule.

Note: You must be logged in with the account associated with your pass to see the Reserve-a-Seat buttons.

Navigate our online schedule and select the seminars you would like to reserve a seat in.

You may reserve a maximum of four seminars per day. You may return at any time during the reservation period to make updates and changes to your reserve choices.

A live count of your reserve choices will be displayed in the blue "My Advertising Week" box in the lower right of your screen.

You may Bookmark events to help with your personal scheduling, but please note that bookmarking a session will not reserve your seat. Bookmarks are for organizational purposes only.

After the reservation period closes on 13 March 3pm GMT, you will no longer be able to reserve seats or make changes to your selections. There are no refunds or exchanges, so please assure that you have made your selections prior to the deadline.

You will receive a confirmation email after the reservation period closes confirming your Reserve-a-Seat selectons. Note that you may still attend any other session at Advertising Week with your pass via the General Admission queue, on a first-come, first-served basis. Your reserved seat selections will be displayed in your "My Advertising Week" online and via our feature-rich, mobile App.



Attend Advertising Week Europe

At our main venue at Picturehouse Central, please queue in the Fast Track line reserved for Platinum and Reserved Seat Ticket Holders for those sessions for which you have reserved a seat. Make sure to arrive at least 5 minutes prior to the posted seminar start time to maintain your reservation. Reserved seats will be released to the General Admission queue, at an approximate 5 minute cut off.

Be sure to have your Pass with you, as this will be the only way to gain entry into the theatre.