The Climate Emergency is the biggest challenge we will face in our lifetimes, dwarfing the current Covid-19 crisis. Action is needed now to change the impact we are all having on the planet. Six months from COP26, how can UK advertising support the ambitions of Ad Net Zero to reduce the industry’s carbon output to real net zero by 2030? Should every ad be a green ad, both in the way it is made and in the message that it carries?
This House Believes Only Quotas Will Fix the Industry’s Diversity Problem
11 May, 9:30 AM
This House Believes it’s Our Industry’s Place to Fix Society’s Problems
12 May, 9:30 AM
The Amazon Advertising Studio
Lessons of the Future Workforce
10 May, 11:50 AM
A Masterclass looking at the future of work through the next generation of the workforces eyes..
John Cleese & Colleen DeCourcy Great Minds Interview
10 May, 5:00 PM
W+K’s Colleen DeCourcy sits down with the legendary creative mastermind, John Cleese, for a Great Minds Evening Interview.
Will VR Destroy My Future Work-Life Balance?
12 May, 12:30 PM
Leave with insights into how VR is changing the landscape of employee training and development at scale, how worker's rights and opportunities are shifting post-COVID, and how both of these trends can positively affect the future of diversity and inclusion in the creative industry.
What Big Brands Can Learn from Leading SMBs
12 May, 3:30 PM
With the pandemic fast-tracking the need for agile working and bringing about a new age of consumer engagement, founder and SMB expertise are an untapped resource of insights that can really help big brands adapt to ongoing change.
The Tech Lab
Why a Cookieless Future isn’t Half Baked
10 May, 11:30 AM
As the cookie crumbles marketers are looking at other solutions to ensure they're reaching the right people in the right place. The cookieless future isn't all it seems, and far from a headache it presents an opportunity to reach valuable audiences, while keeping your data integrity.
Engaging with consumers in the cookie-less world
10 May, 12:00 PM
The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.
The Great Cookie Crisis
11 May, 11:00 AM
Cookies are going away, which means in order for businesses to serve their customers efficiently they need to own their customer data. Fortunately, COVID forced businesses to open up new channels and methods of engaging with customers to help them through the crisis, but what does that mean when the cookies go away? This panel of industry experts focus on how businesses can learn more from their current first party data, and more effectively collect data in new ways to ensure they are ready for the coming changes.
The Innovation Factory
Bounce Back: The Traditional Media Pivot
11 May, 3:00 PM
How are typically ‘traditional’ media platforms securing a sustainable future? How are the worlds of outdoor, print and cinema using tech, new business practices and learnings from a turbulent year to help them pivot and find renewed success? Join us for a panel exploring what the future holds for some of our best-loved media brands.
Mental Health and Wellbeing: why it's critical to support Black, Asian and other ethnic talent to thrive in our industry
12 May, 2:30 PM
It’s one year from the start of the Pandemic and almost a year since the murder of George Floyd. The BLM movement and a flurry of anti-racism activity in our industry, but what can employers learn from the events of 2020 to best support the wellbeing of Black, Asian and other minoritised ethnic communities as we transition back into the workplace?
What does LGBTQIA+ representation look like in 2021?
12 May, 3:00 PM
In partnership with Gay Times and UM, Creative Equals has undertaken the comprehensive piece of research for 2021. We have unpacked how far advertising and marketing has come with our LGBTQIA+ audiences, but we also have discovered where our blindspots are. Walk away knowing how to make your Pride month marketing hit the mark and be one step ahead on LGBTQIA+ inclusion.
The Creative Showcase
Why Connected TV Matters for App Marketers
10 May, 12:30 PM
Digital video has proven itself to be one of the most resilient verticals in the advertising industry over the last 12 months, mostly driven by Connected TV (CTV). Join Isabel Ferreira and Gijsbert Pols from Adjust as they discuss the untapped potential marketers can harness by working creative CTV advertising into your app marketing strategy.
Social Connection in a Virtual World: How Gaming Found Increased Purpose in 2020
11 May, 10:30 AM
In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games. But far from being a new phenomenon, gaming has been steadily on the rise for years.
The Future of Content Marketing
12 May, 11:00 AM
The global pandemic forced content marketers to take a digital-first approach. Marketers pivoted messaging and re-calibrated strategies whilst seeking to strike the right balance of being empathetic and showing utility. At the same time, Brand studios sought to create new best virtual working practices as well as innovate to deliver additional value as budgets came under increased scrutiny.
How to start an agency from scratch while making a #CreativeComeback
10 May, 3:00 PM
The week Creative Director Tejali Shete graduated from CreativeComeback, the pandemic struck. Faced with no job prospects and a CV career gap, her creative philanthropy led to Roll Dot, now adland's hottest new start up. Interviewed by Eileen Hanna Yague, Head of Standard Scotch Whiskies at Diageo, she shares how to launch an agency based on giving back.
The State of Virtual Events: Getting Ready for A New Reality
11 May, 11:00 AM
2020 might have been the year we pivoted to virtual events but 2021 and beyond is where achieving virtual event mastery is all to play for as virtual event technology grows in sophistication event organisers and marketers grow in confidence in achieving their goals through the medium of virtual events.
Reducing Bias In Creative Sourcing & Discovery
11 May, 3:00 PM
A picture is worth a thousand words, but the way people source creative imagery is inherently biased. From suggested search terms that promote stereotypes (think: “fireman” instead of “firefighter”) to sorting functionalities like “popular,” creative discovery perpetuates a view of the world that doesn’t accurately represent the people who live in it. In this workshop session, Shutterstock’s Kristen Sanger will share insights from the company’s vast trove of search query data, along with actionable ways to eliminate bias from your own creative searches for imagery, video, and music. She’ll also workshop best practices for bringing diversity into your creative executions -- in front of and behind the camera.
Combating Sexual Harassment: A Practical Workshop from timeTo
12 May, 11:30 AM
Almost half (49%) of industry professionals believe that sexual harassment in the workplace will be more of a problem when businesses return to the office this year, compared with their experiences over lockdown. And recent YouGov research found that 97% of young women in the UK have been sexually harassed, with UN Women UK finding that most women have lost faith that abuse will be dealt with.
London Rising: VIP Breakfast with Evening Standard
10 May, 9:00 AM
At a pivotal moment in the capital’s history the Evening Standard is passionate about leading our city out of the pandemic to rise again through our platforms. Join a panel of esteemed guests as they discuss building a positive economic outlook for London’s essential industries and the learnings from the most challenging period in our lifetime.
VIP Lunch with Acxiom
10 May, 1:00 PM
Future is Female Awards
11 May, 5:30 PM
Celebrating the next generation of female talent, join us for the annual awards ceremony.
Great Minds Networking
12 May, 5:30 PM
Grab a drink and serendipitously meet peers, new friends and surprise guests.
Meet Our Featured Speakers
VP and Global Head of Business Marketing, Measurement and Insights
Activision Blizzard Media and Esports
President, UK & Europe
Chief Marketing & Communications Officer
Senior Media Director
GSK Consumer Healthcare
Lead Product Strategist
Senior Business Director
Author Work Won’t Love You Back and independent journalist
Lead Trainer and Facilitator
Managing Director, EMEA
Integral Ad Science
Associate Product Marketing Manager
LinkedIn Marketing Solutions
Director of Sales for UK & Ireland
Partner of Insight & Cross-Culture
Friends With Holograms
Founder & CEO
The Founding Network
Can't Sell, Won't Sell
Hearts & Science
Director, Global Verticals and International Advertising