As social media platforms have pivoted to video, they’ve gotten publishers to adapt. And in a platform era, as the world of video evolves and gets even more complex, it’s important to stay on top of what matters, and why. Sometimes this is not just video in the traditional sense. Perhaps the key to unlocking the scale you’ve been looking for lies within The Video and Content Track? Here are some of the highlights:
- From streaming long-form docs to sharing snackable shorts, we’re glued to the screens in our home, office and pocket. In an era freed from the constraints - and traditional benchmarks - of linear TV, who’s investing in video and getting it right? Find out on Stage 2, Wednesday 21st March at 10 AM.
- Video marketing should be more than just talking heads. This panel agrees, and will be sharing some wisdom on what they think should take its place. Join leading video personalities and experts as they explain how they leverage video for storytelling beyond the talking head and push the creative boundaries for breaking through the next wave of content shock.
- Humans now have a shorter attention span than goldfish, hence why we’re told to create social content that captures the heart, mind, and attention in just 3 seconds. But good social content doesn't have to be short. Here, this panel examines the potential for creating effective longer-form content for social. Find out on Stage 2, Wednesday 21st March at 4:15 PM.
Be sure to check out the rest of the Advertising Week Europe calendar. Passes to #AWEurope 2018 are available now.
