Technology is pushing the industry forward more than any other force. From automated processes to smart objects - the possibilities for brands are practically endless. But within this range of possibilities are also risks, like issues of brand safety, fraud and the potential for robots and other technology to threaten creatives. Dig deep into the risks and possibilities with full-day tracks dedicated to AI, AdTech, Martech & Retail.
Whether it is autonomous cars, vetting creative in a heartbeat, or optimizing marketing performance to astonishing effect, the AI track will play host to debates around how companies should set strategies and design for the future.
Wannamaker once said half the money he spends on advertising goes to waste, the trouble is he doesn’t know which half. Adtech is the antidote to a centuries’ old problem and being used indiscriminately to supercharge digital ad performance. Come and see how.
PRESENTED BY ADOBE ADVERTISING CLOUD
Learn how brands and publishers are putting the latest technology, automation and targeting tools to work with astounding results in sessions throughout the MarTech Track