The ad industry has always been one routed in science, data and insight. Understanding consumers from a psychological point of view is key to success. Appreciating their habits, views and intentions has never been more important, while changes in how we handle data create new challenges. Join us as we peer into the future. Get immersed in our full-day tracks: Science of Advertising, Audience Makers, DataHeads, and Future Finders.
What is Neuromarketing and how are buyers really influenced? Brands will take you on a journey through the science behind viral content, programmatic TV science and what is really going on in the mind of a consumer and how we as marketers can tap into it.
Influencer marketing, eSports, eGaming and community building- all major components of how we function today, digitally. Listen to brand stories around these elements, how it is that a rogue social channel became the crowd-source advice column of the 21st century.
Across disciplines data is king. We are losing the third-party cookie in favor of grass roots customer discovery. What’s next to go and how do we adjust to more data, less tracking and the new criteria for marketing jobs when analytics is an integral part of the role.
What can today’s practices tell us about tomorrow’s trends? Can we predict consumer behavior with predictive modeling, AI, Machine Learning, or is there something else on the horizon?