Think you know how to be a good client? How to best serve your client? Or how to work together to create truly innovative and effective campaigns? Hear from leaders at brands and agencies on their view on the next evolution of the advertising agency across four dedicated full-day tracks: Brand Innovation, Leadership, Collaboration Models, and Creativity & Design.
Brands that embrace innovation and open their minds to the endless possibilities of things like data-driven creative, AI, VR and other new frontiers, are seeing success. The Brand Innovation Track looks to those brands making the best of the opportunities out there. Learn from the best practices of brands on the cutting edge.
PRESENTED BY OPENX
Few would deny that creativity is still the root of this business, and many would agree it’s the most important ingredient. Hear about the role of the CCO, successful leadership styles, and how brands are leading the way through dusruption.
Winning, serving, and delighting customers requires unprecedented levels of collaboration across functions, technologies, teams and partners. How are brands driving new collaboration models to achieve customer centricity and continuous growth?
Take a look at creators from many different realms and continents, from free-thinking stars of fashion and retail products, to animators, writers, filmmakers and others who lean right-brained. Hear what true creatives have to offer, hear how their varied backgrounds made them the people they have become, and how they lasso their imaginations to be creators.