Iesha White is the Senior Performance Marketing Manager at People's Postcode Lottery in Edinburgh. As PPL's digital lead, she spearheads growth through paid search, paid social, and programmatic channels. In her ten years of digital media experience, she's shaped and implemented measures such as supply path optimisation, attribution design, in-housing, and paid media strategy for brands. She currently sits on the board of UK's chapter of The Women in Programmatic Network, where she is also the Global Head of Content.