Sophie Brendel joined the V&A in late 2016 as Director of Marketing and Communications, and is now the Director of Audiences, Commercial and Digital, responsible for building the V&A's reach, brand and commercial income, and placing the visitor at the heart of the V&A.

Sophie leads the Marketing, Comms, Digital, Front of House, Retail, Catering, eCommerce and Brand Licensing teams across the V&A's family of museums, from the V&A in South Kensington, to Young V&A, V&A East, V&A Dundee and the V&A Gallery in Shenzhen, China.

Prior to joining the V&A, Sophie worked in a number of senior roles at the BBC and Thomson Reuters in the UK and USA.