Will the Future Of Gaming and the Metaverse Be Mutually Exclusive?


Key Takeaways

  1. Understand the nuances between gaming and the future metaverse, and how to gauge legitimate advertising opportunities in virtual worlds
  2. Learn why some in-game placements are fundamentally unique from traditional forms of digital advertising like web- or mobile-based buys (Hint: because they are integrated into the game engine itself!)
  3. Develop a clear strategy on how to properly measure new placements like intrinsic ad contexts in virtual worlds
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