What do competitive sports and marketing copy have in common? Not often do we see these topics discussed in the same room but in our Psychology of Marketing series, we find the commonality among a single shared concept - winning. Success is driven from having a measured, step-by-step approach to compete for a single moment of attention. Hear from Vicky Gosling OBE and others on how to leverage the psychology of marketing to win, whether it is for consumer attention or for winning at the highest level.
By Invitation Only