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CTV: Measuring the incremental reach
In this executive interview, Magnite's MD of CTV EMEA, Ed Wale highlights the unique makeup of the CTV audience and the incremental reach it brings to linear TV.
Speakers
Key Takeaways
- The makeup of CTV audience & incremental reach to linear TV
- A growing audience, representative of the general population
- Key highlights from Magnite's proprietary CTV research
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