Brands can only really understand how to reach inclusive audiences, customers and communities when they do that themselves. Many companies have begun this work under the heading of Environmental, Social, and Governance (ESG), but this broad categorisation has been criticised for lack of nuance. How should brands look at inclusivity today in Europe? This session brings together experts in the space to tackle everything from language to KPIs. Not just for inclusion specialists, this discussion aims to equip marketers and agencies with new tools to make their work more inclusive and successful.