Forces Of Influence 2022


Key Takeaways

  1. There are five Forces shaping behaviors today: Security Systems, Multiplicity of Belief, Social Anchoring, Power Leveling, and Liquid Selves
  2. Consumers are seeking - but not necessarily finding - security, meaning, and power, and understanding from brands
  3. There’s been a dramatic shift in how individuals are empowering themselves, forcing brands to consider how they can give consumers more control over their experiences
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