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The AI Advantage: How to Improve Creative Effectiveness
As an industry, we have been talking a lot about AI and creativity. But how are the trailblazers taking advantage of AI to turbocharge their creativity and performance? Join a discussion between Kraft Heinz and VidMob to learn everything about their journey to creative effectiveness through creative intelligence powered by AI.
Speakers
Key Takeaways
- How to systematically unlock the anatomy of an ad thanks to AI technology to inform creative making decisions.
- Why creative analytics is more than just measuring clicks.
- Understanding how the impact of signal loss will make it increasingly important to develop ads with creative data.
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